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Make your ads sound clever: Why sound branding matters
Aug 20, 2018
Emily Tan

Make your ads sound clever: Why sound branding matters

The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.

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What brands should know as NFC technology comes of age
Jul 23, 2018
Emily Tan

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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The creative imperative for disability tech
Jun 27, 2018
Emily Tan

The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

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Unilever: We won't work with influencers who buy followers
Jun 18, 2018
Emily Tan

Unilever: We won't work with influencers who buy followers

Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.

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Why Cannes named Spotify, not a person, for top media honours this year
Jun 6, 2018
Emily Tan

Why Cannes named Spotify, not a person, for top media honours this year

Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.

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How Nissan used AI to boost conversion rates in one market by 900 times
May 9, 2018
Emily Tan

How Nissan used AI to boost conversion rates in one market by 900 times

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Apr 20, 2018
Emily Tan

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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YouTube awarded brand safety certificate by ad industry
Mar 7, 2018
Emily Tan

YouTube awarded brand safety certificate by ad industry

An audit determined that YouTube's processes reduce the risk of ads being served next to inappropriate content.

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Ecommerce agency predicts 'automated and service-driven' future
Mar 7, 2018
Emily Tan

Ecommerce agency predicts 'automated and service-driven' future

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

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Carrefour Group appoints Publicis.Sapient for global e-commerce transformation
Jan 24, 2018
Emily Tan

Carrefour Group appoints Publicis.Sapient for global e-commerce transformation

Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).

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What Lego has learnt from building a social network for kids
Nov 21, 2017
Emily Tan

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
Nov 17, 2017
Emily Tan

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Women in power face sexual harassment online and in the media every day
Oct 24, 2017
Emily Tan

Women in power face sexual harassment online and in the media every day

Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.

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Marketing's jargon is undermining its credibility with finance teams
Oct 11, 2017
Emily Tan

Marketing's jargon is undermining its credibility with finance teams

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

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Unilever marketing boss Weed reveals 5C brand strategy
Sep 26, 2017
Emily Tan

Unilever marketing boss Weed reveals 5C brand strategy

Framework intended to form backbone of brand strategies.

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Philips launches global marketing initiative 'Better me, better world'
Sep 26, 2017
Emily Tan

Philips launches global marketing initiative 'Better me, better world'

The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.

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Is your brand's voice, male, female, human or mineral?
Sep 13, 2017
Emily Tan

Is your brand's voice, male, female, human or mineral?

The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.

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Audi rolls out global VR experience to get people back into the showroom
Aug 16, 2017
Emily Tan, James Page

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

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How AI could save the CMO's role, plus more learnings for brands
Jul 31, 2017
Emily Tan

How AI could save the CMO's role, plus more learnings for brands

The chief marketing officer role is too big, too undefined and too wide-ranging, IBM's tech evangelist warned at a recent UK event.

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KFC: why making weird products seems to be a global brand strategy
Jul 17, 2017
Emily Tan

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

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