The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.
Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.
Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
An audit determined that YouTube's processes reduce the risk of ads being served next to inappropriate content.
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
Framework intended to form backbone of brand strategies.
The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
The chief marketing officer role is too big, too undefined and too wide-ranging, IBM's tech evangelist warned at a recent UK event.
Think the KFC smartphone is weird? You haven't seen anything yet.