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TMG vows to solve the scale issue for small agencies
Nov 1, 2016
Byravee Iyer

TMG vows to solve the scale issue for small agencies

Publicly traded group gives liquidity and scale to compete with big holding companies.

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Singtel starts creative agency review
Oct 26, 2016
Byravee Iyer

Singtel starts creative agency review

Telco calls for a creative and digital review.

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Pierce Brosnan's Pan Bahar row: Whose fault is it?
Oct 24, 2016
Byravee Iyer

Pierce Brosnan's Pan Bahar row: Whose fault is it?

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

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Consumer concerns drive ethical sourcing
Oct 21, 2016
Byravee Iyer

Consumer concerns drive ethical sourcing

The growing popularity of sustainable products and packaging is leading brands to rethink how they make and subsequently market their products.

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What Puma is doing right in Asia
Oct 12, 2016
Byravee Iyer

What Puma is doing right in Asia

Running, women and a move away from paid media added up to a winning formula in Asia.

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Nugit raises $5.2 million for AI analytics
Oct 6, 2016
Byravee Iyer

Nugit raises $5.2 million for AI analytics

Startup hopes to further cut down on time marketers spend grooming data for analysis.

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War room empowers social buzz
Sep 21, 2016
Byravee Iyer

War room empowers social buzz

Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.

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5 things we learned from Millennial 2020
Sep 9, 2016
Byravee Iyer

5 things we learned from Millennial 2020

Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.

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Warc announces shortlist for Asian Strategy
Sep 7, 2016
Byravee Iyer

Warc announces shortlist for Asian Strategy

India dominates, but many smaller markets get nods as well.

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Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
Aug 29, 2016
Byravee Iyer

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

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Japanese consumers are the biggest GSS shoppers: Kadence
Jul 19, 2016
Byravee Iyer

Japanese consumers are the biggest GSS shoppers: Kadence

New study looks at shopper behaviour during Singapore's ongoing sale season.

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Instant noodles warm up European market for Indofood
Jul 8, 2016
Byravee Iyer

Instant noodles warm up European market for Indofood

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

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MNCs and local brands have equal opportunity in Myanmar: BrandZ
Jul 7, 2016
Byravee Iyer

MNCs and local brands have equal opportunity in Myanmar: BrandZ

WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.

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PropertyGuru uses virtual reality to sell homes
Jul 1, 2016
Byravee Iyer

PropertyGuru uses virtual reality to sell homes

Real estate portal PropertyGuru's mobile VR showroom hopes to make it easier for buyers to shortlist homes.

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Advice on reaching the 12 hottest new markets: Ogilvy
Jun 23, 2016
Byravee Iyer

Advice on reaching the 12 hottest new markets: Ogilvy

Kent Wertime, joint-CEO for Ogilvy & Mather Asia-Pacific, breaks down the implications of the agency's Velocity 12 report for brands

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HubSpot plans to launch Japan operation
Jun 20, 2016
David Blecken, Byravee Iyer

HubSpot plans to launch Japan operation

US-based HubSpot is launching a new office in Japan and will continue to expand its regional headquarters in Singapore.

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What's ailing Burberry in Asia-Pacific?
Jun 17, 2016
Byravee Iyer

What's ailing Burberry in Asia-Pacific?

Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.

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BrandZ: Google unseats Apple; Tencent top APAC company
Jun 8, 2016
Byravee Iyer

BrandZ: Google unseats Apple; Tencent top APAC company

Technology and internet companies, plus banks and insurers, make up most of the APAC presence in the top 100.

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7 highlights from the 2016 AMES conference
Jun 1, 2016
Byravee Iyer, Gabey Goh, Faaez Samadi

7 highlights from the 2016 AMES conference

Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.

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Meet the marketer charged with selling coconuts to Southeast Asia
Feb 11, 2016
Emily Tan, Byravee Iyer

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

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