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P&G not interested in marrying into one ad holding company
Jul 26, 2019
Ben Bold

P&G not interested in marrying into one ad holding company

Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.

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In-housing continues to rise in popularity, but agencies can still expect growth
Jul 25, 2019
Ben Bold

In-housing continues to rise in popularity, but agencies can still expect growth

Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.

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Unilever boss hints that outgoing Keith Weed will be directly replaced
Apr 22, 2019
Ben Bold

Unilever boss hints that outgoing Keith Weed will be directly replaced

FMCG giant's CEO was talking during Q1 results call.

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Unilever's Keith Weed named WFA Global Marketer of the Year
Feb 13, 2018
Ben Bold

Unilever's Keith Weed named WFA Global Marketer of the Year

Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.

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McDonald's to restructure global business in bid to reconnect
May 6, 2015
Ben Bold

McDonald's to restructure global business in bid to reconnect

Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.

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Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'
Aug 8, 2014
Ben Bold

Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'

MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.

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MySpace relaunches again in bid to reverse decline
Oct 28, 2010
Ben Bold

MySpace relaunches again in bid to reverse decline

GLOBAL - News Corporation is making a last-ditch attempt to turn around the ailing fortunes of social media site MySpace with another revamp of the site.

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