FMCG giant's CEO was talking during Q1 results call.
Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.
MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.
GLOBAL - News Corporation is making a last-ditch attempt to turn around the ailing fortunes of social media site MySpace with another revamp of the site.