Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.
Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.
FMCG giant's CEO was talking during Q1 results call.
Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.
MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.
GLOBAL - News Corporation is making a last-ditch attempt to turn around the ailing fortunes of social media site MySpace with another revamp of the site.