The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.
More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.
'Project revoice' is one of six Black Pencil winners worldwide. Here's all the APAC winners.
Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.
At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.
DDB New Zealand's 'Re:scam' picks up another award, while McCann Worldgroup India wins three prizes.
After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.
Agency opens first regional office in Singapore.
Neil Hardwick joins from network’s European operations.
EXCLUSIVE: DAN’s new APAC chairman Takaki Hibino outlines his vision to bring Dentsu Aegis closer to Dentsu Inc., and explains why no one should fear it.
Tech giant to be recognised for sustained creative excellence.
Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
The 2019 Women Leading Change conference offers a full-day, action-oriented programme designed to equip business leaders with roadmaps to strategically shift work culture.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Hotel launches in August.
R/GA founder is now vice-chairman at social influencer 'dating service'.
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
Reuter Communications, Ruder Finn, Porsche, Publicis Media, UM China, Craft, Grey, VMLY&R, Ada, Digitas, Lotame, Bonsey Jaden, and more, in our weekly collection of people moves and account news.
The jury has shortlisted 283 entries for the awards, which take place June 12 in Hong Kong.