Though white skin has been seen as a beauty 'ideal' for 50 years, Indonesia's fashion and beauty industries are now employing more ‘indigenous' models, and darker-skinned celebrities are genuine beauty symbols.
Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.
US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.
Cruise show slated for November faces uncertainty amid continuing protests.
CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
China retail grew 40%, while international retail increased by 29%.
Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.