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From Javanese princesses to Rihanna: The rise of the strong dark woman
Aug 26, 2019
Adri Reksodipoetro

From Javanese princesses to Rihanna: The rise of the strong dark woman

Though white skin has been seen as a beauty 'ideal' for 50 years, Indonesia's fashion and beauty industries are now employing more ‘indigenous' models, and darker-skinned celebrities are genuine beauty symbols.

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Move and win roundup: Week of August 26, 2019
Aug 26, 2019
Staff Reporters

Move and win roundup: Week of August 26, 2019

Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.

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BlueFocus invests in Legacy, aiming for bigger global presence
Aug 26, 2019
Staff Reporters

BlueFocus invests in Legacy, aiming for bigger global presence

US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.

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Chanel could pull plug on Hong Kong show
Aug 26, 2019
Ruonan Zheng

Chanel could pull plug on Hong Kong show

Cruise show slated for November faces uncertainty amid continuing protests.

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How Mindshare helped KFC take on e-sports with AI
Aug 23, 2019
Staff Reporters

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Nano influencers overtake micro and macro in NZ
Aug 22, 2019
Surekha Ragavan

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

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Sea change: What FMCG brands are doing about plastic pollution
Aug 22, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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You don’t always need to pay to play
Aug 21, 2019
Emma Davey

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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AnyMind forms influencer joint venture with Japan's Sunny Side Up
Aug 20, 2019
Staff Reporters

AnyMind forms influencer joint venture with Japan's Sunny Side Up

AnyUp will offer services for marketers and influencers, and also announced it will be working with famed footballer Hidetoshi Nakata.

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Carousell launches new brand identity
Aug 20, 2019
Staff Reporters

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

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Brands must remain silent about Hong Kong: PR chief
Aug 20, 2019
Surekha Ragavan

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

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In communist Laos PDR, consumers and advertisers find liberation online
Aug 20, 2019
Jessica Goodfellow

In communist Laos PDR, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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Move and win roundup: Week of August 19, 2019
Aug 19, 2019
Staff Reporters

Move and win roundup: Week of August 19, 2019

Entries from Archetype, Cadreon, Mullen Lintas, Sefiani, Dentsu One China, The Trade Desk, Publicis Groupe Singapore, Freeman, Edelman, MediaCom, Lion & Lion, BBDO India, Verizon Media, Adphorus, Dentsu Hong Kong and more to come, in our weekly collection of people moves and account news.

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
Aug 18, 2019
Olivia Parker

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
Aug 18, 2019
Olivia Parker

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Brand-faithful, fairly optimistic and prone to save: NZ consumers
Aug 18, 2019
Nielsen

Brand-faithful, fairly optimistic and prone to save: NZ consumers

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

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Alibaba Group reports 42% revenue gain
Aug 18, 2019
Cindy Gu 谷晓丹

Alibaba Group reports 42% revenue gain

China retail grew 40%, while international retail increased by 29%.

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Guinness celebrates Japan's female rugby heroes in World Cup film
Aug 16, 2019
Emmet McGonagle

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

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Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
Aug 16, 2019
Clare Kane

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

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