Articles: 11 Results Filter results»
Order By: Latest
Premium
APAC CMOs hunt for new help
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

Premium
Nano influencers overtake micro and macro in NZ
Aug 22, 2019
Surekha Ragavan

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

Premium
Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 16, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

Premium
The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

Premium
Apple's privacy clampdown: Less precision targeting, more walled gardens
Jun 18, 2019
Jessica Goodfellow

Apple's privacy clampdown: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

Premium
Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
Jun 12, 2019
Faaez Samadi

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

Premium
Asia's Top 1000 Brands white paper illuminates 2019 trends
Jun 11, 2019
Staff Reporters

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

Premium
APAC adland inequality persists in race, age and gender: Exclusive research
Jun 4, 2019
Olivia Parker

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

Premium
Plugging the disconnect between finance and marketing
Mar 12, 2019
Faaez Samadi

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

Premium
Exclusive Campaign study finds clients value agencies' creativity the highest
Mar 5, 2019
Olivia Parker

Exclusive Campaign study finds clients value agencies' creativity the highest

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

Premium
GDPR: how has it changed data protection in Asia?
Jan 15, 2019
Megan Gell

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

Filter results

Date

Article Type

Site Category