EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.
Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.
Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.