In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.
All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.
The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.