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The app-eal of in-app advertising in Asia
Oct 16, 2017
Matthew Keegan

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Gender and the business of advertising
Sep 13, 2017
Soon Chen Kang 江欣珍

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Beyond Asia's megacities: The power of middleweight regions
Aug 24, 2017
Helen Roxburgh

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
Jul 20, 2017
Helen Roxburgh

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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'Athbeauty': When fitness meets beauty
Apr 19, 2017
Soon Chen Kang 江欣珍

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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Self-assured women make waves in Asia
Jan 24, 2017
Emily Tan

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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