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Marketing to Japan's insecure generation
Nov 28, 2016
John Woodward , Yutaka Tsuda

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

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CMOs descend from their ‘Ivory Tower’
Sep 28, 2016
Li Mei Foong

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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China’s thirst for functional beverages
May 18, 2016
Jenny Chan 陳詠欣

China’s thirst for functional beverages

SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with natural flavours.

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Asean powering beauty gadgets growth
Apr 19, 2016
Li Mei Foong

Asean powering beauty gadgets growth

SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.

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Can young Asia’s hunger for experience feed fine dining?
Mar 21, 2016
Li Mei Foong

Can young Asia’s hunger for experience feed fine dining?

After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.

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The Open Generation goes to the mall
Mar 16, 2016
Robert Clark

The Open Generation goes to the mall

Identity and ethics drive brand choices for young Asian adults, according to a major study by ZenithOptimedia, which finds that although generally frugal this generation is passionate about paying for the things that matter

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Online video: Heat is on for audiences in China
Jan 26, 2016
Will Clem

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

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