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Brands: Get your head in the mobile-gaming game
Oct 7, 2015
Adrian Peter Tse

Brands: Get your head in the mobile-gaming game

Gaming is no longer just about gaming. Increasingly it’s about viewership—and advertising needs to catch up.

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Brands pour money into food safety
Sep 28, 2015
Kim Benjamin

Brands pour money into food safety

As brands get called out for food that doesn’t make the grade, firms in Asia must improve processes to win confidence.

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Tidying up: Shoppers shun clutter, embrace authenticity
Jul 23, 2015
Emily Tan

Tidying up: Shoppers shun clutter, embrace authenticity

After decades of consumerism, shoppers are finally starting to say ‘enough’. Here’s what brands can do about it.

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The quest for integration: 2015 Marketers' Outlook survey
Feb 11, 2015
Matthew Carlton

The quest for integration: 2015 Marketers' Outlook survey

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

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