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Observing Ramadan in the digital age
May 21, 2018
Soon Chen Kang 江欣珍

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Online grocery: Sprinting for the last-mile race
Apr 23, 2018
Soon Chen Kang 江欣珍

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Upcoming Thai election may get adspend back on track
Jan 19, 2018
Soon Chen Kang 江欣珍

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Gender and the business of advertising
Sep 13, 2017
Soon Chen Kang 江欣珍

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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'Athbeauty': When fitness meets beauty
Apr 19, 2017
Soon Chen Kang 江欣珍

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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