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APAC adland inequality persists in race, age and gender: Exclusive research
Jun 4, 2019
Olivia Parker

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Exclusive Campaign study finds clients value agencies' creativity the highest
Mar 5, 2019
Olivia Parker

Exclusive Campaign study finds clients value agencies' creativity the highest

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

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Is it time to stop hating the procurement department?
Nov 26, 2018
Olivia Parker

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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