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The road ahead for digital media measurement
Mar 12, 2018
Matthew Keegan

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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The app-eal of in-app advertising in Asia
Oct 16, 2017
Matthew Keegan

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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