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CNY 'great migration' equals opportunity for mobile-savvy marketers
Jan 29, 2018
Helen Roxburgh

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Where CMOs will spend in 2018
Jan 15, 2018
Helen Roxburgh

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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Beyond Asia's megacities: The power of middleweight regions
Aug 24, 2017
Helen Roxburgh

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
Jul 20, 2017
Helen Roxburgh

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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