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Plugging the disconnect between finance and marketing
Mar 12, 2019
Faaez Samadi

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Exclusive Campaign study finds clients value agencies' creativity the highest
Mar 5, 2019
Olivia Parker

Exclusive Campaign study finds clients value agencies' creativity the highest

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

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GDPR: how has it changed data protection in Asia?
Jan 15, 2019
Megan Gell

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Is it time to stop hating the procurement department?
Nov 26, 2018
Olivia Parker

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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The age of ageing
Oct 11, 2018
Matthew Miller

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

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Post World Cup data breakdown: Was it worth it?
Jul 31, 2018
Babar Khan Javed

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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Observing Ramadan in the digital age
May 21, 2018
Soon Chen Kang 江欣珍

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Online grocery: Sprinting for the last-mile race
Apr 23, 2018
Soon Chen Kang 江欣珍

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Zero or hero? Industry polarised on zero-based budgeting
Apr 13, 2018
Jenny Chan 陳詠欣

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

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Download the 2018 marketing and communications Agency Family Tree
Mar 26, 2018
Staff Reporters

Download the 2018 marketing and communications Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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Agency Report Card 2017: Holding companies ranked by revenue
Mar 26, 2018
Staff Reporters

Agency Report Card 2017: Holding companies ranked by revenue

As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.

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The road ahead for digital media measurement
Mar 12, 2018
Matthew Keegan

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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CNY 'great migration' equals opportunity for mobile-savvy marketers
Jan 29, 2018
Helen Roxburgh

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Upcoming Thai election may get adspend back on track
Jan 19, 2018
Soon Chen Kang 江欣珍

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Where CMOs will spend in 2018
Jan 15, 2018
Helen Roxburgh

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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The app-eal of in-app advertising in Asia
Oct 16, 2017
Matthew Keegan

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Gender and the business of advertising
Sep 13, 2017
Soon Chen Kang 江欣珍

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Beyond Asia's megacities: The power of middleweight regions
Aug 24, 2017
Helen Roxburgh

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
Jul 20, 2017
Helen Roxburgh

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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'Athbeauty': When fitness meets beauty
Apr 19, 2017
Soon Chen Kang 江欣珍

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.