Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.
Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.
Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.
As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.
Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?
With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.
Following two years of declining ad spending, marketers and agencies see cause for optimism.
Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.
In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.
All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.