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Procurement’s role: aligned or sidelined?
Aug 9, 2016
Robert Clark

Procurement’s role: aligned or sidelined?

The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.

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Digital adaptation: Truffle Pig and other troubling signs for traditional agencies
Oct 28, 2015
Robert Clark

Digital adaptation: Truffle Pig and other troubling signs for traditional agencies

The relentless rise of social media and the proliferation of platforms is shifting the templates of traditional media, and agencies too.

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