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Delving into Libra: Is Facebook's currency the future of finance?
Jul 17, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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How brands can be smarter with data science
Jul 9, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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How blockchain is helping Asian advertisers (or not)
May 16, 2019
David Blecken

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

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Genetic data: a marketers’ dream that may never become reality
Jan 8, 2019
David Blecken

Genetic data: a marketers’ dream that may never become reality

Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.

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'Human-like' voice search a major brand asset — if properly deployed
Nov 6, 2018
Matthew Keegan

'Human-like' voice search a major brand asset — if properly deployed

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Tech leapfrogging: three ways APAC is set to keep besting the west
Oct 8, 2018
Matthew Miller

Tech leapfrogging: three ways APAC is set to keep besting the west

Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).

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Zozo and the new world of apparel marketing
Sep 11, 2018
David Blecken

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

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Marketers no longer lost in neural machine translation
Jul 5, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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Innovation centres take root in Asia
May 8, 2018
Megan Gell

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

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Blockchain: The end of advertising as we know it?
Feb 12, 2018
Faaez Samadi

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Voice search will upturn everything you know about SEO
Dec 13, 2017
Rick Boost

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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Imitation game: ID fraud in mobile advertising
Dec 5, 2017
Soon Chen Kang 江欣珍

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

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Teaching clueless chatbots the art of conversation
Oct 6, 2017
Jenny Chan 陳詠欣

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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Innovative uses of smart tech building branding revolutions
Aug 23, 2017
Babar Khan Javed

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

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Cyber seeing will soon be AI believing
Jul 21, 2017
Kim Benjamin

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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Holograms make virtual mark on the world stage
May 25, 2017
Helen Roxburgh

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Neuromarketing: Ad gurus who do the voodoo based on what you view
Apr 5, 2017
Matthew Keegan

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

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The race to build AI tools
Jan 16, 2017
Gabey Goh

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Breaking the internet, Chinese style
Nov 16, 2016
Jenny Chan 陳詠欣, Simon Young

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.