WebAR promises to provide greater reach, flexibility and control than standard app-based augmented reality, but comes with added technical requirements.
China’s internet players are shifting the centre of gravity in the global digital economy.
As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?
MEDIA TALK: As data is becoming the window to identify insights on consumers, will the walled gardens increase visibility or hamper it?
MEDIA DEBATE: With the industry’s emphasis on big-data collection and analysis, data partnerships are growing in China. But are they creating an uneven playing field that cannot continue?
Video has become an important medium for brand marketing but adoption is still low, especially in Asia-Pacific. We asked the industry experts why and what’s taking it so long.
MEDIA TALK: While VR is still an area of experiments, brands now explore the 360-degree video as SNS platforms make it possible.
From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.
First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?
MEDIA TALK: Scent marketing is still in the experimental stage, but could it add a new dimension to campaigns?
MEDIA TALK: Now that Facebook has purchased WhatsApp and Rakuten has picked up Viber, what will they do with them?
MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?