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Opening up new worlds with WebAR: What is it and how are brands using it?
Dec 3, 2019
Staff Reporters

Opening up new worlds with WebAR: What is it and how are brands using it?

WebAR promises to provide greater reach, flexibility and control than standard app-based augmented reality, but comes with added technical requirements.

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Tech startups: Rise of China’s silicon dragons
Jul 27, 2016
Staff Reporters

Tech startups: Rise of China’s silicon dragons

China’s internet players are shifting the centre of gravity in the global digital economy.

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Machine learning: Threat or benefit?
Jul 17, 2016
Staff Reporters

Machine learning: Threat or benefit?

As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?

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Walled gardens: Love or hate? Why?
May 24, 2016
Staff Reporters

Walled gardens: Love or hate? Why?

MEDIA TALK: As data is becoming the window to identify insights on consumers, will the walled gardens increase visibility or hamper it?

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Data haves and have-nots: Chinese internet giants sweep the field
Apr 27, 2016
Staff Reporters

Data haves and have-nots: Chinese internet giants sweep the field

MEDIA DEBATE: With the industry’s emphasis on big-data collection and analysis, data partnerships are growing in China. But are they creating an uneven playing field that cannot continue?

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The drag on adopting video marketing
Mar 10, 2016
Staff Reporters

The drag on adopting video marketing

Video has become an important medium for brand marketing but adoption is still low, especially in Asia-Pacific. We asked the industry experts why and what’s taking it so long.

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360-degree video: Creating complete audience immersion
Mar 8, 2016
Staff Reporters

360-degree video: Creating complete audience immersion

MEDIA TALK: While VR is still an area of experiments, brands now explore the 360-degree video as SNS platforms make it possible.

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12 innovations that will reshape marketing
Aug 11, 2015
Staff Reporters

12 innovations that will reshape marketing

From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.

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Drones: Gimmick or real marketing potential?
Jan 27, 2015
Staff Reporters

Drones: Gimmick or real marketing potential?

First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?

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‘Scratch and sniff’ enters a new phase
May 19, 2014
Staff Reporters

‘Scratch and sniff’ enters a new phase

MEDIA TALK: Scent marketing is still in the experimental stage, but could it add a new dimension to campaigns?

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Buyouts: The lure of the mobile messaging service
Apr 27, 2014
Staff Reporters

Buyouts: The lure of the mobile messaging service

MEDIA TALK: Now that Facebook has purchased WhatsApp and Rakuten has picked up Viber, what will they do with them?

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Big data: Broader picture enables greater focus
Mar 20, 2014
Staff Reporters

Big data: Broader picture enables greater focus

MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?

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