Articles: 12 Results Filter results»
Order By: Latest
Premium
Influence: Ditching the megaphone
Dec 5, 2016
Foong Li Mei

Influence: Ditching the megaphone

Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.

Premium
Foreign sports eye fertile Asian grounds
Oct 13, 2016
Gunjan Prasad

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

Premium
What taboos do APAC marketers still need to avoid?
Sep 18, 2016
Faaez Samadi

What taboos do APAC marketers still need to avoid?

From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?

Premium
Woes deepen for Lancôme in Hong Kong
Aug 28, 2016
Staff Reporters

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.

Premium
Hypebeast: How to convert readers into shoppers
Jul 14, 2016
Staff Reporters

Hypebeast: How to convert readers into shoppers

BuzzFeed and Mashable are on the wane, but Hypebeast's IPO closed 708 percent above its opening price. We ask industry experts to explain the site’s winning formula.

Premium
The rising stock of public affairs amid APAC's diverse political lanscape
Jun 29, 2016
Faaez Samadi

The rising stock of public affairs amid APAC's diverse political lanscape

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand, both agency and client-side, as the region continues be a goldmine for brands.

Premium
Patriotism branding: Will it resonate?
Jun 21, 2016
James Thompson

Patriotism branding: Will it resonate?

James Thompson examines issues raised by Budweiser's temporary rebranding as 'America'.

Premium
MARKETERS FORUM: Branded content is good, but not a silver bullet
May 18, 2016
Staff Reporters

MARKETERS FORUM: Branded content is good, but not a silver bullet

Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?

Premium
Ethical crackdown: Regulating Singapore’s influencer scene
May 10, 2016
Gabey Goh

Ethical crackdown: Regulating Singapore’s influencer scene

Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?

Premium
Actress Doona Bae sets the scene as the newest Louis Vuitton ambassador
Mar 22, 2016
Gabey Goh

Actress Doona Bae sets the scene as the newest Louis Vuitton ambassador

With a background in fashion and as an accomplished photographer in her own right, the Korean actress brings a measure of authenticity that sets her apart.

Premium
Micro segments: Connecting via niche online platforms
Mar 14, 2016
Robert Clark

Micro segments: Connecting via niche online platforms

Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.

Premium
Unbranded content: Genius strategy or dishonest desperation?
Feb 3, 2016
Helen Roxburgh

Unbranded content: Genius strategy or dishonest desperation?

Consumer sophistication and ad filters have brands learning to steer conversations by funding unbranded content.