Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?
BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.
BuzzFeed and Mashable are on the wane, but Hypebeast's IPO closed 708 percent above its opening price. We ask industry experts to explain the site’s winning formula.
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand, both agency and client-side, as the region continues be a goldmine for brands.
James Thompson examines issues raised by Budweiser's temporary rebranding as 'America'.
Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?
Will guidelines by Singapore’s Advertising Standards Authority clear the fog when it comes to brands engaging influencers?
With a background in fashion and as an accomplished photographer in her own right, the Korean actress brings a measure of authenticity that sets her apart.
Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.
Consumer sophistication and ad filters have brands learning to steer conversations by funding unbranded content.