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Ad agencies: No longer king of the creative hill
Sep 27, 2015
Kim Benjamin

Ad agencies: No longer king of the creative hill

As the nature of marketing changes, so do the sources of creativity. We examine the new stakeholders and what they mean for the future of the industry.

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Influencer network agencies boom in Asia
Jun 14, 2015
Sarah O'Meara

Influencer network agencies boom in Asia

Spike in new firms connecting influencers and brands reveals varied commercial models and approaches to authenticity.

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Purpose-driven branding is critical
May 17, 2015
James Thompson

Purpose-driven branding is critical

In a consumer-savvy world, why shouldn’t brands be expected to behave with ever higher standards?

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Owned-first approach: Battle lines drawn in push for owned media
May 14, 2015
Emily Tan

Owned-first approach: Battle lines drawn in push for owned media

From a heritage of media buying, agencies have introduced planning processes that put a brand’s owned media front and centre.

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Cumberbatch revs up for MG Cars
May 10, 2015
Byravee Iyer

Cumberbatch revs up for MG Cars

BRAND AMBASSADOR: MG might not have retained much of its British heritage, but the Chinese-owned car brand is counting on a Brit to sell its new SUV.

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Chelsea FC plays wide to Asia
May 5, 2015
Nikki Wicks

Chelsea FC plays wide to Asia

THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.

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Stock images: Do you know where your pics are right now?
Apr 14, 2015
Emily Tan

Stock images: Do you know where your pics are right now?

As demand for branded visuals goes through the roof, agencies and brands have to keep closer track or risk playing with fire.

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Blockbusters reborn: the big screen is back
Mar 5, 2015
Nikki Wicks

Blockbusters reborn: the big screen is back

As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.

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Authenticity: The habits of trusted brands
Jan 14, 2015
Staff Reporters

Authenticity: The habits of trusted brands

Cohn & Wolfe’s ‘Authentic brands’ study for 2014 yields some surprising findings, not least that KFC and HSBC are perceived as the most ‘authentic’ brands in China and Hong Kong, respectively.

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New rules for China’s brand ambassadors
Jan 4, 2015
Jenny Chan 陳詠欣

New rules for China’s brand ambassadors

As China moves to outlaw ridiculous celebrity endorsement claims, brands will need to learn new marketing tactics.