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Woes deepen for Lancôme in Hong Kong
Aug 29, 2016
Staff Reporters

Woes deepen for Lancôme in Hong Kong

BRAND HEALTH CHECK: Cosmetics giant’s clumsy handling of Denise Ho affair leaves reputation battered on all sides.

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Hypebeast: How to convert readers into shoppers
Jul 14, 2016
Staff Reporters

Hypebeast: How to convert readers into shoppers

BuzzFeed and Mashable are on the wane, but Hypebeast's IPO closed 708 percent above its opening price. We ask industry experts to explain the site’s winning formula.

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MARKETERS FORUM: Branded content is good, but not a silver bullet
May 19, 2016
Staff Reporters

MARKETERS FORUM: Branded content is good, but not a silver bullet

Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?

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Authenticity: The habits of trusted brands
Jan 15, 2015
Staff Reporters

Authenticity: The habits of trusted brands

Cohn & Wolfe’s ‘Authentic brands’ study for 2014 yields some surprising findings, not least that KFC and HSBC are perceived as the most ‘authentic’ brands in China and Hong Kong, respectively.

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