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Chelsea FC plays wide to Asia
May 5, 2015
Nikki Wicks

Chelsea FC plays wide to Asia

THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.

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Blockbusters reborn: the big screen is back
Mar 5, 2015
Nikki Wicks

Blockbusters reborn: the big screen is back

As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.

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