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Beauty out of the box: keeping up with the modern Asian woman
Jan 13, 2019
Li Mei Foong

Beauty out of the box: keeping up with the modern Asian woman

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

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The art of marketing to kids without treating them like adults
Oct 29, 2018
Li Mei Foong

The art of marketing to kids without treating them like adults

The childrens' digital media market is growing as kids spend more and more time online. But how they interact with brands and what they look for when shopping isn't always obvious.

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