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Owned-first approach: Battle lines drawn in push for owned media
May 14, 2015
Emily Tan

Owned-first approach: Battle lines drawn in push for owned media

From a heritage of media buying, agencies have introduced planning processes that put a brand’s owned media front and centre.

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Stock images: Do you know where your pics are right now?
Apr 14, 2015
Emily Tan

Stock images: Do you know where your pics are right now?

As demand for branded visuals goes through the roof, agencies and brands have to keep closer track or risk playing with fire.

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Social media: Marketing to the selfie generation
Sep 4, 2014
Emily Tan

Social media: Marketing to the selfie generation

Self-taken-photos have evolved into a language of self-expression that both explains and defines the Millennial consumer.

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Build advocacy, not fear when marketing to women
Apr 14, 2014
Emily Tan

Build advocacy, not fear when marketing to women

In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.

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