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Asia's elections:
Apr 30, 2019
Liana Cafolla

Asia's elections: "Whatever you do, resist the urge to take sides"

Marketing and brand experts offer insights on keeping in tune with the heightened emotions caused by elections across South and Southeast Asia.

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Foreign vs local KOLs: who wields more power in China?
Mar 27, 2019
Olivia Parker

Foreign vs local KOLs: who wields more power in China?

We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing.

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Insisting on using only celebs is like
Mar 25, 2019
Jenny Chan 陳詠欣

Insisting on using only celebs is like "gambling" in your KOL strategy

Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.

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Five key KOL trends in China for 2019
Mar 15, 2019
Matthew Keegan

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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Heard the one about the efficacy of podcast ads?
Mar 5, 2019
Philippa Edwards

Heard the one about the efficacy of podcast ads?

Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.

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Adding value as a media agency: trends, tools and talent
Feb 26, 2019
Megan Gell

Adding value as a media agency: trends, tools and talent

We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.

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Beauty out of the box: keeping up with the modern Asian woman
Jan 14, 2019
Li Mei Foong

Beauty out of the box: keeping up with the modern Asian woman

From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.

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The art of marketing to kids without treating them like adults
Oct 30, 2018
Li Mei Foong

The art of marketing to kids without treating them like adults

The childrens' digital media market is growing as kids spend more and more time online. But how they interact with brands and what they look for when shopping isn't always obvious.

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Can China’s 'little fresh meat' deliver big brand results?
Oct 29, 2018
Matthew Keegan

Can China’s 'little fresh meat' deliver big brand results?

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.

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The ‘Hallyu Wave’: How Korean culture spread across the world
Oct 15, 2018
Helen Roxburgh

The ‘Hallyu Wave’: How Korean culture spread across the world

Government support for creative industries, and marketing, created new cultural perceptions.

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Esports’ market-ready platforms offer new arena
Oct 12, 2018
Rick Boost

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

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Family life has changed. How are ads adapting?
Aug 27, 2018
Miriam Rayman

Family life has changed. How are ads adapting?

The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.

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Colour me successful: why it's time to reconsider what your palette is saying
Jul 23, 2018
Olivia Parker

Colour me successful: why it's time to reconsider what your palette is saying

'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?

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What's that jumble of Chinese characters at the World Cup?
Jun 19, 2018
Jenny Chan 陳詠欣

What's that jumble of Chinese characters at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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The unique face of the fake news debate in Asia
May 23, 2018
Helen Roxburgh

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

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Facebook and Google under fire: who will rein in the duopoly?
Mar 19, 2018
Faaez Samadi

Facebook and Google under fire: who will rein in the duopoly?

The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.

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Kidfluencers: The rise of pint-sized digital trendsetters
Jan 31, 2018
Olivia Parker

Kidfluencers: The rise of pint-sized digital trendsetters

They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them

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Pop-up power: Short-term shops stoke FOMO
Jan 4, 2018
Foong Li Mei

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.

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MediaWorks
Nov 30, 2017

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

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Japanese advertisers start to take transparency into their own hands
Nov 10, 2017
David Blecken

Japanese advertisers start to take transparency into their own hands

Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.