With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.
The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.
With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?
Wieden+Kennedy's creative bona fides are renowned globally, but how did the agency fare in Asia in 2018?
Did the fiercely independent network's focus on Asia-Pacific translate into better performance in the region in 2018?
DDB's strength in specific parts of Asia-Pacific is well known, but did the agency perform well enough elsewhere to improve its grade?
Known as a creative powerhouse, Leo Burnett is now generating for the 'Power of One' above its own brand. So is this model working for the agency?
Redefinition was the order of the year for Carat, with new leader Jonathan Chadwick facing a variety of challenges.
As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.
Dentsu has a solid creative business in Asia-Pacific as well as in Japan, but transferring more innovative ideas from its Japan headquarters to the rest of the region could give the network greater differentiation.
China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.