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The 'chaotic beauty' of adland in Bangladesh
Sep 2, 2019
Olivia Parker

The 'chaotic beauty' of adland in Bangladesh

With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.

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Sri Lanka: aspirational, creative — and entirely different from India
Aug 27, 2019
Surekha Ragavan

Sri Lanka: aspirational, creative — and entirely different from India

The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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In communist Laos PDR, consumers and advertisers find liberation online
Aug 20, 2019
Jessica Goodfellow

In communist Laos PDR, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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Pakistan: Asia’s sleeping creative giant
Aug 6, 2019
Faaez Samadi

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

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Game on: Local v. international sports leagues in Asia
Jul 30, 2019
Surekha Ragavan

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

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A year to Tokyo 2020: which brands will win the Games?
Jul 23, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Why brands should pay attention to non-traditional sports
Jul 16, 2019
Surekha Ragavan

Why brands should pay attention to non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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Why gender-neutral marketing may not mean equality
May 28, 2019
Jenny Chan 陳詠欣

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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Apr 15, 2019
David Blecken

"Being made redundant from advertising can be a great opportunity"

Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.

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100 of the best ads from Asia Pacific (according to us)
Apr 9, 2019
Olivia Parker

100 of the best ads from Asia Pacific (according to us)

We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.

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Agency Report Card 2018: Havas Creative
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Havas Creative

With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?

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Agency Report Card 2018: Wieden+Kennedy
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Wieden+Kennedy

Wieden+Kennedy's creative bona fides are renowned globally, but how did the agency fare in Asia in 2018?

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Agency Report Card 2018: M&C Saatchi
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: M&C Saatchi

Did the fiercely independent network's focus on Asia-Pacific translate into better performance in the region in 2018?

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Agency Report Card 2018: DDB
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: DDB

DDB's strength in specific parts of Asia-Pacific is well known, but did the agency perform well enough elsewhere to improve its grade?

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Agency Report Card 2018: Leo Burnett
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Leo Burnett

Known as a creative powerhouse, Leo Burnett is now generating for the 'Power of One' above its own brand. So is this model working for the agency?

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Agency Report Card 2018: Carat
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Carat

Redefinition was the order of the year for Carat, with new leader Jonathan Chadwick facing a variety of challenges.

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Agency Report Card 2018: ADK
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: ADK

As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.

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Agency Report Card 2018: Dentsu
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Dentsu

Dentsu has a solid creative business in Asia-Pacific as well as in Japan, but transferring more innovative ideas from its Japan headquarters to the rest of the region could give the network greater differentiation.

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Agency Report Card 2018: Wunderman
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: Wunderman

China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.