2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.
MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.
With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?
With leadership unstable and DAN's wider restructure plans rocking the boat, Vizeum didn't have the easiest year in 2018.
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
Wieden+Kennedy's creative bona fides are renowned globally, but how did the agency fare in Asia in 2018?
Did the fiercely independent network's focus on Asia-Pacific translate into better performance in the region in 2018?
DDB's strength in specific parts of Asia-Pacific is well known, but did the agency perform well enough elsewhere to improve its grade?
Known as a creative powerhouse, Leo Burnett is now generating for the 'Power of One' above its own brand. So is this model working for the agency?
Redefinition was the order of the year for Carat, with new leader Jonathan Chadwick facing a variety of challenges.
As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.
In its first year of assessment, Wavemaker has progressed from a slightly wobbly start to a promising finish, and the future looks bright.
Mindshare has topped Agency Report Cards for several years, but with incredible growth comes inevitable client conflict. Can the agency three-peat a rare A-?
Dentsu has a solid creative business in Asia-Pacific as well as in Japan, but transferring more innovative ideas from its Japan headquarters to the rest of the region could give the network greater differentiation.
China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.
In what turned out to its final year under its venerable name, JWT did better than you might think. See the last grade we'll ever give J Walter Thompson.
A leadership departure was offset by some sizeable new business, while the company invested in insight generation and knowledge sharing technology to create a stronger network.
Starcom was in a tough fight in 2018 to keep its lofty grade in a year involving some hard fought pitches and reviews.
McCann's creative award haul took a dip in 2018, but the agency smashed it on effectiveness laurels and went all-in on staff development.
Brash and youthful, the activation-friendly Iris joins this year's reports as a freshman, with a can-do attitude that makes it one to watch out for if it can grow.