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Bots versus brands: Ad-fraud warfare in APAC
Feb 2, 2016
Gabey Goh

Bots versus brands: Ad-fraud warfare in APAC

Surging online ad spend is providing rich pickings for fraudsters, so how can Asia’s marketers and agencies navigate safe passage through the digital battleground?

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Fighting non-human traffic: Tips for media buyers and sellers
Feb 2, 2016
Gabey Goh

Fighting non-human traffic: Tips for media buyers and sellers

Not all traffic is created equal. A brief guide to understanding and defeating IVT (invalid traffic).

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