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Loyalty HSBC can bank on
Aug 22, 2016
Emily Tan

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

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Meet the marketer charged with selling coconuts to Southeast Asia
Feb 11, 2016
Emily Tan, Byravee Iyer

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

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