Articles: 5 Results Filter results»
Order By: Latest
Premium
Outlook 2017: Experts and leaders predict
Jan 3, 2017
Emily Tan

Outlook 2017: Experts and leaders predict

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?

Premium
Loyalty HSBC can bank on
Aug 22, 2016
Emily Tan

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

Premium
Meet the marketer charged with selling coconuts to Southeast Asia
Feb 11, 2016
Emily Tan, Byravee Iyer

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

Premium
Why it's time to pop the ad tech bubble
Oct 21, 2015
Emily Tan

Why it's time to pop the ad tech bubble

The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.

Premium
How Vespa 'almost markets itself' in Asia
Oct 1, 2015
Emily Tan

How Vespa 'almost markets itself' in Asia

THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.

Filter results

Date

Article Type

Site Category

Author