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Outlook 2017: Experts and leaders predict
Jan 2, 2017
Emily Tan

Outlook 2017: Experts and leaders predict

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?

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Building the ideal conditions for creativity to thrive in Asia
Sep 14, 2016
Emily Tan

Building the ideal conditions for creativity to thrive in Asia

COVER STORY: From long work hours to a lack of diversity, are Asian agencies inherently ‘uncreative’ places to work? What are the best agencies doing to fix this?

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Loyalty HSBC can bank on
Aug 21, 2016
Emily Tan

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

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Meet the marketer charged with selling coconuts to Southeast Asia
Feb 10, 2016
Emily Tan, Byravee Iyer

Meet the marketer charged with selling coconuts to Southeast Asia

Selling pre-packaged coconut water in Southeast Asia is not unlike selling ice to Eskimos, but Vita Coco’s Prinz Pinakatt welcomes the challenge of building an entirely new product category from the ground up.

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Why it's time to pop the ad tech bubble
Oct 20, 2015
Emily Tan

Why it's time to pop the ad tech bubble

The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.

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How Vespa 'almost markets itself' in Asia
Sep 30, 2015
Emily Tan

How Vespa 'almost markets itself' in Asia

THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.

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Maturing Asia looks for its ‘future roots’
Jul 1, 2014
Emily Tan

Maturing Asia looks for its ‘future roots’

ASIA's TOP 1000 BRANDS: Growing sophistication sees consumers graduating to localised and home-grown brands that mirror their values.

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New MediaCom CEO looks to wake sleeping tiger
Jan 21, 2014
Emily Tan

New MediaCom CEO looks to wake sleeping tiger

MEDIA PROFILE: Mark Heap finds to his delight on returning to GroupM that MediaCom, the agency he now helms, has become a network capable of standing toe-to-toe with anyone.

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