Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.
The tale of Mcgarrybowen's year is divergent, with some strong creative work and growth marred by unexpected exits.
Ranked 'outstanding' in 2017, Isobar would have had to out-perform to keep up with its own success. Several signs suggested this wasn't the case.
Find out whether the smallest of the three Publicis Communications agencies lived up to its proud name as its parent group continues to consolidate assets.
Initiative branded 2018 'The year of the comeback', but did the agency live up to its billing?
2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.
BBH held it more than steady in 2018 with highly awarded creative work and solid performances across its three regional offices.
A new entrant to this year's ARC, did Reprise make a promising or worrying start?
While not every year can have a 'Meet Graham', BBDO turned in a strong performance. Was it enough to move its grade into the A range?
MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.
With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?
With leadership unstable and DAN's wider restructure plans rocking the boat, Vizeum didn't have the easiest year in 2018.
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
Wieden+Kennedy's creative bona fides are renowned globally, but how did the agency fare in Asia in 2018?
Did the fiercely independent network's focus on Asia-Pacific translate into better performance in the region in 2018?
DDB's strength in specific parts of Asia-Pacific is well known, but did the agency perform well enough elsewhere to improve its grade?
Many of AKQA's approaches to business in 2018 went against the grain, but did they pay off for the agency?
Ogilvy remains a stable presence in turbulent times, putting effort into growing relationships with existing clients rather than chasing new accounts at all costs.
FCB is moving in the right direction, but still needs to strengthen its standing in the markets between India and New Zealand.