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Millennials' best friend is Hotels.com's new mascot
Dec 22, 2017
Soon Chen Kang 江欣珍

Millennials' best friend is Hotels.com's new mascot

Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.

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Twitter looks to brand safety for competitive edge
Dec 21, 2017
Soon Chen Kang 江欣珍

Twitter looks to brand safety for competitive edge

Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.

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The year's biggest APAC marketing-advertising acquisitions
Dec 20, 2017
Matthew Miller

The year's biggest APAC marketing-advertising acquisitions

Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year.

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Facebook to battle engagement baiting with demotions
Dec 19, 2017
Babar Khan Javed

Facebook to battle engagement baiting with demotions

Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.

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India dominates Android mobile ad spending: Smaato
Dec 19, 2017
Babar Khan Javed

India dominates Android mobile ad spending: Smaato

A smatter of data points from the latest Smaato report shows that mobile ad spending in the APAC region continues to grow.

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Google updates AdWords for campaign optimisation
Dec 19, 2017
Babar Khan Javed

Google updates AdWords for campaign optimisation

Two updates to Google AdWords bring advertisers closer to their intended audiences.

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Bloomberg launches 24-hour Twitter news network
Dec 19, 2017
Faaez Samadi

Bloomberg launches 24-hour Twitter news network

TicToc squarely aimed at today’s on-the-move, mobile news readers.

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Are Chinese millennials bored of celebrity brand ambassadors?
Dec 18, 2017
Yiling Pan

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

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Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio
Dec 18, 2017
Emily Tan

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

The app includes templates and guides to help creators of varying experiences get started with AR.

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Move and win roundup: Week of December 18, 2017
Dec 18, 2017
Staff Reporters

Move and win roundup: Week of December 18, 2017

A weekly collection of notable people moves and account news.

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Publicis One tries to give staff an incentive to work less
Dec 15, 2017
David Blecken

Publicis One tries to give staff an incentive to work less

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

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How deep is your (data) love?
Dec 15, 2017
Zachary King

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?

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HackerAgency China Becomes FCB Beijing
Dec 14, 2017
Robert Sawatzky

HackerAgency China Becomes FCB Beijing

CRM and digital specialist to become more fully integrated into FCB’s China offerings

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Agency of the Year Awards 2017
Dec 14, 2017
Staff Reporters

Agency of the Year Awards 2017

This is the home page for Campaign Asia-Pacific's 2017 Agency of the Year and Agency Network of the Year Awards: Shortlists, winner lists, award show information, photos and videos.

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Photos: 2017 Agency Network of the Year people/team award winners
Dec 14, 2017
Staff Reporters

Photos: 2017 Agency Network of the Year people/team award winners

A closer look at the people and teams who won top honours in the 2017 Agency Network of the Year Awards

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Agency Network of the Year 2017 winners
Dec 14, 2017
Staff Reporters

Agency Network of the Year 2017 winners

Here is the winner list for the 2017 Campaign Asia-Pacific Agency Network of the Year awards.

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WPP leads the celebrations in Southeast Asia
Dec 14, 2017
Faaez Samadi

WPP leads the celebrations in Southeast Asia

Mindshare and Ogilvy make up bulk of network’s 27 awards in the region.

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Agency of the Year 2017 winners: Southeast Asia
Dec 14, 2017
Staff Reporters

Agency of the Year 2017 winners: Southeast Asia

Here is the winner list for the Southeast Asia region in the 2017 Campaign Asia-Pacific Agency of the Year awards.

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Agency of the Year 2017 winners: Australia / New Zealand
Dec 14, 2017
Staff Reporters

Agency of the Year 2017 winners: Australia / New Zealand

Here is the winner list for the Australia / New Zealand region in the 2017 Campaign Asia-Pacific Agency of the Year awards.

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Formula E aims for the cultural big league after appointing Iris to global account
Dec 14, 2017
Simon Gwynn

Formula E aims for the cultural big league after appointing Iris to global account

Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.

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