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Instagram ditches 'likes': Pros and cons for influencers
Jul 19, 2019
Faaez Samadi

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

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Amazon faces EU competition probe
Jul 19, 2019
Omar Oakes

Amazon faces EU competition probe

Company's dual role as retailer and marketplace is being investigated.

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Netflix begins tailoring offering in Asia with mobile-only India plan
Jul 18, 2019
Jessica Goodfellow

Netflix begins tailoring offering in Asia with mobile-only India plan

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

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IAS biometric study proves high-quality environment drives greater engagement
Jul 18, 2019
Jessica Goodfellow

IAS biometric study proves high-quality environment drives greater engagement

The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.

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SpotX integrates IAB Tech Lab’s Open Measurement SDK
Jul 17, 2019
Jessica Goodfellow

SpotX integrates IAB Tech Lab’s Open Measurement SDK

IAB Tech Lab has more than doubled certified partners using the OM SDK since December.

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Asia-Pacific YouTube Ads Leaderboard: June 2019
Jul 17, 2019
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: June 2019

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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APAC regresses in nurturing women entrepreneurs: Research
Jul 16, 2019
Jessica Goodfellow

APAC regresses in nurturing women entrepreneurs: Research

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

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DOOH deals target Australia, SEA, India
Jul 16, 2019
Staff Reporters

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.

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Why brands should pay attention to non-traditional sports
Jul 16, 2019
Surekha Ragavan

Why brands should pay attention to non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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Dentsu Aegis Network's Merkle acquires global data shop Ugam
Jul 16, 2019
Lindsay Stein

Dentsu Aegis Network's Merkle acquires global data shop Ugam

The India-based data and analytics company has more than 1,800 staffers worldwide.

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Giphy's Alex Chung: Why advertisers love branded GIFs
Jul 15, 2019
Olivia Parker

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

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How Tiffany’s China strategy combats economic turbulence
Jul 15, 2019
Yiling Pan

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Move and win roundup: Week of July 15, 2019
Jul 15, 2019
Staff Reporters

Move and win roundup: Week of July 15, 2019

Emotive, Publicis Groupe, Rakuten, Flare Communications, M&C Saatchi Sport & Entertainment, Bloomberg, Publicis Sapient, Amplify, MG Motor, Ada, Lewis and more, in our weekly collection of people moves and account news.

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Facebook and Instagram’s most engaging brands in key Asia regions revealed
Jul 12, 2019
Jessica Goodfellow

Facebook and Instagram’s most engaging brands in key Asia regions revealed

Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.

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Iris announces partnership with Liquorice
Jul 12, 2019
Staff Reporters

Iris announces partnership with Liquorice

Creative agency has also bought a stake in Liquorice’s tech offshoot.

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Japan/Korea Agency of the Year 2019
Jul 11, 2019

Japan/Korea Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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South Asia Agency of the Year 2019
Jul 11, 2019

South Asia Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Greater China Agency of the Year 2019
Jul 11, 2019

Greater China Agency of the Year 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Network Agency of the Year Awards 2019
Jul 11, 2019

Network Agency of the Year Awards 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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Australia/New Zealand Agency of the Year Awards 2019
Jul 11, 2019

Australia/New Zealand Agency of the Year Awards 2019

Now in it's 26th year, Campaign’s Agency of the Year Awards recognise the people, the work and the businesses achieving outstanding success in the world’s most exciting and fastest-growing media, marketing and advertising markets.

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