Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.
Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.
As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
Brand followers can get reminder when new products go on sale.
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.
Maex has been promoted from global chief operating officer, having only joined the agency in June
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
Edelman, Happy Marketer, Vero, Catalina Marketing, Uniqlo, PRHK, Havas Media, The Works, WE Communications, Red Havas, Sunny SIde Up, Weber Shandwick, Now Comms Asia, Jack Morton, One Green Bean, Happiness Saigon, Publicity Asia, GOVT and more to come, in our weekly collection of people moves and account news.
Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.