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Clear to fansource Ronaldo's new hairdo in global first
Mar 8, 2012
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Clear to fansource Ronaldo's new hairdo in global first

GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the real world.

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Arcade appointed AOR for Ben & Jerry’s
Mar 7, 2012
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Arcade appointed AOR for Ben & Jerry’s

SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.

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Publicis Modem appoints new creative director
Feb 23, 2012
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Publicis Modem appoints new creative director

SINGAPORE – Publicis Singapore has appointed Robert Upton as creative director of the agency’s digital offering Publicis Modem.

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XM Asia to acquire stake in Indonesia’s Magnivate
Feb 10, 2012
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XM Asia to acquire stake in Indonesia’s Magnivate

JAKARTA - WPP announced that XM Asia, a division of JWT, has entered into an agreement to acquire a stake in PT Magnivate Group, a leading digital agency in Indonesia. Completion of the acquisition is subject to fulfillment of certain conditions.

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StarHub’s domain name purchase sparks TLD debate
Feb 2, 2012
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StarHub’s domain name purchase sparks TLD debate

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

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StarHub’s domain name purchase sparks TLD debate
Feb 2, 2012
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StarHub’s domain name purchase sparks TLD debate

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

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The Upper Storey joins Aegis’ Isobar network
Jan 31, 2012
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The Upper Storey joins Aegis’ Isobar network

SINGAPORE - Aegis has acquired a minority share in award-winning digital agency The Upper Storey (TUS) which becomes part of Isobar Asia Pacific and rebrands as TUS Isobar.

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Millennial Media files for IPO
Jan 6, 2012
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Millennial Media files for IPO

SINGAPORE – Two months after expanding into Southeast Asia, mobile advertising company Millennial Media is aiming to raise US$75 million in its proposed initial public offering.

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Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments
Dec 13, 2011
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Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments

HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in Southeast Asia.

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Okamoto condoms help Singaporeans to ‘get away with it’
Dec 5, 2011
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Okamoto condoms help Singaporeans to ‘get away with it’

SINGAPORE – Japanese condom brand Okamoto has launched three new products, as part of a campaign to help Singaporeans have more sex.

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Bates continues to ramp up in region
Dec 1, 2011
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Bates continues to ramp up in region

MALAYSIA – Bates has appointed Nor Amanah Latiff as managing director for its Malaysia office as it continues to strengthen operations in Southeast Asia.

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DDB, OMD top Singapore Hall of Fame 2011
Nov 30, 2011
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DDB, OMD top Singapore Hall of Fame 2011

SINGAPORE – DDB and OMD went home the overall winners at last night’s Institute of Advertising Singapore (IAS) Hall of Fame Awards.

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Dentsu expands new media agency network into Vietnam
Nov 29, 2011
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Dentsu expands new media agency network into Vietnam

TOKYO – Dentsu Media Vietnam is to begin operations in January 2012, as the network continues to expand its business and enhance its presence in the region.

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Omnicom tops Campaign's Agency of the Year SEA shortlist
Nov 28, 2011
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Omnicom tops Campaign's Agency of the Year SEA shortlist

SINGAPORE – Omnicom Group leads the Southeast Asia shortlist for Campaign’s Agency of the Year 2011, with WPP Group a strong second.

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Isobar Indonesia appoints Tania Mailangkay as ECD
Nov 22, 2011
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Isobar Indonesia appoints Tania Mailangkay as ECD

JAKARTA - Regi Wahyu, chairman of Isobar Indonesia, has announced the appointment of Tania Mailangkay as executive creative director.

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Tigerspike opens Singapore office
Nov 8, 2011
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Tigerspike opens Singapore office

SINGAPORE - Tigerspike has further expanded its reach with the recent opening of a Singapore office.

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Big brands back YouTube Singapore
Oct 20, 2011
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Big brands back YouTube Singapore

SINGAPORE – In its second country-specific launch in Southeast Asia, YouTube today unveiled its Singapore version, the network’s 35th localised service globally.

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Social networking is one-third of time online in Malaysia: comScore
Oct 17, 2011
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Social networking is one-third of time online in Malaysia: comScore

KUALA LUMPUR – comScore, Inc’s latest report on Internet usage in Malaysia includes insights into the top online destinations, content categories and video viewing behaviour.

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Agencies welcome YouTube Philippines
Oct 17, 2011
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Agencies welcome YouTube Philippines

MANILA – YouTube, part of Google Inc, has launched its first localised site in Southeast Asia, in the Philippines.

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Singapore Airlines strong enough to weather website problems – PR industry
Oct 7, 2011
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Singapore Airlines strong enough to weather website problems – PR industry

SINGAPORE - Singapore Airlines’ problematic new website remains unchanged almost five months since its launch, but PR executives say the brand is strong enough to weather the crisis.

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