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Instagram introduces messaging app for 'Close Friends'
Oct 4, 2019
Staff Reporters

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

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What we'd eliminate from our jobs if we could: Industry pros confess
Oct 3, 2019
Staff Reporters

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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40 Under 40 2019: Nominations are now open
Oct 3, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Will TikTok thrive or pull a Vine?
Oct 3, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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What is digital placemaking?
Oct 2, 2019
Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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App uses tactile feedback to teach breast self-exam techniques
Oct 2, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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Move and win roundup: Week of September 30, 2019
Sep 30, 2019
Staff Reporters

Move and win roundup: Week of September 30, 2019

Edelman, Happy Marketer, Vero, Catalina Marketing, Uniqlo, PRHK, Havas Media, The Works, WE Communications, Red Havas, Sunny SIde Up, Weber Shandwick, Now Comms Asia, Jack Morton, One Green Bean, Happiness Saigon, Publicity Asia, GOVT and more to come, in our weekly collection of people moves and account news.

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A chat about chatbots with Facebook's APAC creative strategy lead
Sep 26, 2019
Staff Reporters

A chat about chatbots with Facebook's APAC creative strategy lead

At Spikes Asia, May Seow, shared her views on the development of conversational commerce.

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CastingAsia adds CPC and CPA models to influencer platform
Sep 26, 2019
Staff Reporters

CastingAsia adds CPC and CPA models to influencer platform

Move aims to give marketers additional control over influencer-marketing campaigns.

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China's 'singledom' trend gives rise to new opportunities
Sep 25, 2019
Staff Reporters

China's 'singledom' trend gives rise to new opportunities

TOP OF THE CHARTS: Solo travel, solo dining and the pet economy are all outgrowths of the "single age", according to a report from WT Intelligence.

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Spikes Asia posts solid awards entry numbers
Sep 25, 2019
Staff Reporters

Spikes Asia posts solid awards entry numbers

PR, Brand Experience, Film and Creative Effectiveness categories all enjoy healthy gains.

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Move and win roundup: Week of September 23, 2019
Sep 24, 2019
Staff Reporters

Move and win roundup: Week of September 23, 2019

Mirum, WarnerMedia Entertainment Networks, DDB Sydney, FCB KL, BBDO China and Malaysia, Wunderman Thompson Thailand, MRM//McCann, Edipresse Media Asia, Chimp&z Inc, Blis and more, in our weekly collection of people moves and account news.

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How Mondelez and Silverpush snared Spider-Man fans for Oreo
Sep 24, 2019
Staff Reporters

How Mondelez and Silverpush snared Spider-Man fans for Oreo

CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

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Blis hires DAN Amplifi's APAC partnerships lead to replace Asia MD
Sep 24, 2019
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Blis hires DAN Amplifi's APAC partnerships lead to replace Asia MD

Current Asia MD Richard Andrew to step down from the post next month

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Women to Watch 2019: Difference-makers in APAC marketing and communications
Sep 23, 2019
Staff Reporters

Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Tangrams releases 2019 shortlist
Sep 23, 2019
Staff Reporters

Tangrams releases 2019 shortlist

The Tangrams will be presented Thursday evening at Spikes Asia 2019.

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Innovation Spikes award shortlist announced
Sep 20, 2019
Staff Reporters

Innovation Spikes award shortlist announced

Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.

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Smart speakers: A viable advertising medium in China
Sep 19, 2019
Staff Reporters

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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Havas acquires another digital agency in India
Sep 18, 2019
Staff Reporters

Havas acquires another digital agency in India

Langoor also has offices in the Middle East and Australia.

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Move and win roundup: Week of September 16, 2019
Sep 16, 2019
Staff Reporters

Move and win roundup: Week of September 16, 2019

S4 Capital, OMD, Rice, Lazada Singapore, WPP AUNZ, PHD, TBWA, MediaCom, The Works, RedEngine SCC, CampaignLab, Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, Stanley St, One Club, WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.

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