We're asking agencies in Asia-Pacific to choose the ultimate Spotify playlist that defines their agency. First up on DJ duty, digital specialists Dentsu Mobius.
Photos from Campaign Asia-Pacific's 2014 Agency of the Year Awards for Greater China last night at the Hyatt on the Bund.
Yahoo and Mindshare released a joint report on Singapore’s mobile shopping habits, with the conclusion that there’s a lot more marketers could be doing to take advantage of ubiquitous smart devices. The research focused on user behavior across devices and highlights cross-device usage as well as time spent, top activities, types of content and emerging trends.
The report finds that marketers spend about 36 per cent of their media budget on digital channels globally. But in Singapore the digital spend is only 12 per cent. Considering the phone, tablet and phablet saturation in the city, that discrepancy seems like a particularly large gap that could mean opportunity for brands that step up and do more in the digital space. And while there is a range of activities, from gaming to movie watching, there’s also a lot of shopping.
Close to 90 per cent of Singaporeans use their mobiles for pre-purchase decision-making. And that’s the sweet spot for reaching them: not when they are buying but when they are making up their mind. This report shows what they are up to all day on mobiles and gives some advice for how to utilise that small screen interaction for a branding or selling benefit.
Campaign Asia-Pacific has become the first trade publication in the region to launch its own branded Spotify account.
An AdMaster study of consumer sentiment after Single's Day 2014 has found out that 83 per cent of online shoppers participated in the shopping frenzy this year, versus 64 per cent in 2013. Clothing and accessories were still the most popular items, and consumers bought more Chinese products than in prior years. Two of the most exciting breakthroughs in 2014 were the popularity of mobile shopping, with mobile-based sales 3.5 times higher than last year, and the acceptance of prepay arrangements, chosen by almost one-third of shoppers.
SINGAPORE - Campaign Asia-Pacific's Marketing Innovation Summit is in progress right now in Singapore. Please follow #MktgInnovSummit on Twitter and look for a recap here tomorrow.
GLOBAL - The boards of Publicis Groupe and Sapient have approved an agreement to form an entity that will operate as Publicis.Sapient.
Global internet users have now passed the three billion mark, and it is really important for marketers to follow what the audience is doing, said Simon Kemp, regional managing partner for We Are Social. "It still strikes me that the balance of investment is not matching what people are doing. In this part of the world especially digital isn't considered worthy of investment."
SINGAPORE - Sponsored social-media posts opened up into interactive, device-independent ads that helped drive interest for the summer superhero film.
HONG KONG - A selection of insights and comments bubbling out of Social Matters, which is taking place in Hong Kong today.
JAPAN - Dentsu will adopt Turn's software for data management, programmatic execution and analytics, according to the companies.
SPIKES ASIA - Direct from Spikes Asia, Jean Lin of Isobar and Peter Schelstraete of Coca-Cola, speaking to the Young Marketers Academy on technology and innovation.
SPIKES ASIA - This Friday, catch a livestream of Peter Schelstraete from Coca-Cola and Jean Lin from Isobar mentoring young industry professionals at this year’s Young Marketers Academy during Spikes Asia 2014.
SPIKES ASIA - Laurent Thevenet, technology director at Proximity Asia, talks about the intersection of creativity in both technology and hardware and what that means for the industry.
SPIKES ASIA - Kristian Barnes, CEO at Vizeum APAC, explains why he thinks the innovation culture in Asia Pacific is so exciting at the moment.
SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.
ASIA-PACIFIC - Publicis has acquired Nurun, a global digital agency from Canada with 100 staff in the region, from Quebecor Media for US$115 million, while BlueFocus makes its presence felt more strongly in China by buying Kajie and Bay Line.
Join us next Thursday (18 September) to learn best practices for incorporating data into a display strategy, direct from industry experts.
Sales, quality leads and positive brand impressions hinge on your ad showing up in the right place at the right time in front of the right eyeballs. Campaign’s latest webinar in association with Turn takes a look at how brands can put data (big or small) to work to make the most of online advertising.
Campaign Asia-Pacific profiles 40 of the region’s hottest strategic thinkers, suits, creators and planners.