SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.
As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.
CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.
HO CHI MINH CITY - Beer brand Heineken has launched a 360-degree campaign in Ho Chi Minh City and Hanoi this month to celebrate its 140-year anniversary.
KUALA LUMPUR - Agenda Malaysia, a member of the Wunderman Network, has appointed V. Subramaniam (pictured) as its general manager, effective 2 January.
SHANGHAI - Here are the Agency of the Year winners for the Greater China region, from tonight's just-concluded Agency of the Year presentation at the Hyatt on the Bund.
ASIA-PACIFIC - Social commerce platform glomp will allow users to buy vouchers for friends over social media.
GLOBAL - Viacom International Media Networks (VIMN) has launched MTV 81, an English-language advertiser-supported digital platform designed to showcase the best of Japanese music culture to international audiences.
Marco Ryan (pictured), managing director, ASEAN at Accenture Interactive, talks to Campaign Asia-Pacific about the trend toward gamification in Southeast Asia, with a focus on what makes gamification efforts successful for marketers.
HO CHI MINH CITY – Y&R’s Zed Pod initiative, which seeks to jumpstart digital capability in growing markets, has been rolled out in Vietnam.
SINGAPORE - From tonight's just-concluded Agency of the Year Awards ceremony, here are the winners in the Australia/New Zealand, Japan/Korea, and South Asia regions.
SINGAPORE - Here are the winners in the Southeast Asia region from tonight's just-concluded Agency of the Year Awards ceremony.
ASIA-PACIFIC - Tickets for Campaign Asia-Pacific's Agency of the Year Awards events next week in Singapore and Shanghai have sold out; people still wishing to attend may place their name on a waiting list.
SINGAPORE - Tiger Beer is giving in-store marketing a shot with a first-of-its-kind LCD chiller for its packaged beer in convenience chain 7-Eleven.
SINGAPORE - Independent digital agency Profero has appointed Stuart Edwards as managing director in Singapore, with responsibility for business development across the region.
SINGAPORE – Edelman is seeking to enhance its digital offering with the appointment of Gavin Coombes as its regional digital practice president, Asia-Pacific.
SINGAPORE – YOOSE, the global hyper-local mobile ad network, has formed a sales partnership with Komli Mobile, a division of Komli Media, to place brands in Southeast Asia and India on the hyper-local mobile map.
Ricky Liversidge, chief marketing officer at digital-advertising technology provider DG MediaMind, speaks about the outlook for digital advertising.
ASIA-PACIFIC - The jury panels for the Agency of the Year awards, consisting of senior marketers from a wide range of brands across the region, have completed their work in advance of the awards presentations to be held on 10 December in Singapore and 13 December in Shanghai.
HONG KONG - Adobe Systems has promoted Mark Phibbs, currently senior director of marketing, Asia-Pacific, to vice-president of marketing for the EMEA (Europe, Middle East and Africa) region.