Articles: 283 Results Filter results»
Order By: Latest
Premium
Wunderman acquires Australian analytics specialist Bienalto
Dec 21, 2012
Staff Reporters

Wunderman acquires Australian analytics specialist Bienalto

SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.

Premium
MEDIA DEBATE: What will be the key digital developments in 2013?
Dec 20, 2012
Staff Reporters

MEDIA DEBATE: What will be the key digital developments in 2013?

As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.

Premium
Luxury brands underinvested in digital marketing in China: L2
Dec 20, 2012
Staff Reporters

Luxury brands underinvested in digital marketing in China: L2

CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.

Premium
Heineken celebrates 140-year anniversary in Vietnam
Dec 19, 2012
Staff Reporters

Heineken celebrates 140-year anniversary in Vietnam

HO CHI MINH CITY - Beer brand Heineken has launched a 360-degree campaign in Ho Chi Minh City and Hanoi this month to celebrate its 140-year anniversary.

Premium
Agenda Malaysia appoints GM
Dec 17, 2012
Staff Reporters

Agenda Malaysia appoints GM

KUALA LUMPUR - Agenda Malaysia, a member of the Wunderman Network, has appointed V. Subramaniam (pictured) as its general manager, effective 2 January.

Premium
Greater China Agency of the Year award winners revealed
Dec 13, 2012
Staff Reporters

Greater China Agency of the Year award winners revealed

SHANGHAI - Here are the Agency of the Year winners for the Greater China region, from tonight's just-concluded Agency of the Year presentation at the Hyatt on the Bund.

Premium
Social commerce service glomp lets users send gifts to social media friends
Dec 13, 2012
Staff Reporters

Social commerce service glomp lets users send gifts to social media friends

ASIA-PACIFIC - Social commerce platform glomp will allow users to buy vouchers for friends over social media.

Premium
MTV 81 brings Japanese pop culture to a global audience
Dec 13, 2012
Staff Reporters

MTV 81 brings Japanese pop culture to a global audience

GLOBAL - Viacom International Media Networks (VIMN) has launched MTV 81, an English-language advertiser-supported digital platform designed to showcase the best of Japanese music culture to international audiences.

Premium
Q&A: Accenture Interactive’s managing director, ASEAN Marco Ryan on gamification
Dec 12, 2012
Staff Reporters

Q&A: Accenture Interactive’s managing director, ASEAN Marco Ryan on gamification

Marco Ryan (pictured), managing director, ASEAN at Accenture Interactive, talks to Campaign Asia-Pacific about the trend toward gamification in Southeast Asia, with a focus on what makes gamification efforts successful for marketers.

Premium
Y&R's Zed Pod initiative rolls out in Vietnam
Dec 11, 2012
Staff Reporters

Y&R's Zed Pod initiative rolls out in Vietnam

HO CHI MINH CITY – Y&R’s Zed Pod initiative, which seeks to jumpstart digital capability in growing markets, has been rolled out in Vietnam.

Premium
Agency of the Year Award winners: Southeast Asia
Dec 10, 2012
Staff Reporters

Agency of the Year Award winners: Southeast Asia

SINGAPORE - Here are the winners in the Southeast Asia region from tonight's just-concluded Agency of the Year Awards ceremony.

Premium
Agency of the Year Awards winners and photo galleries
Dec 10, 2012
Staff Reporters

Agency of the Year Awards winners and photo galleries

SINGAPORE - From tonight's just-concluded Agency of the Year Awards ceremony, here are the winners in the Australia/New Zealand, Japan/Korea, and South Asia regions.

Premium
Agency of the Year Awards tickets sell out
Dec 7, 2012
Staff Reporters

Agency of the Year Awards tickets sell out

ASIA-PACIFIC - Tickets for Campaign Asia-Pacific's Agency of the Year Awards events next week in Singapore and Shanghai have sold out; people still wishing to attend may place their name on a waiting list.

Premium
Tiger Beer goes high-tech in-store
Dec 6, 2012
Staff Reporters

Tiger Beer goes high-tech in-store

SINGAPORE - Tiger Beer is giving in-store marketing a shot with a first-of-its-kind LCD chiller for its packaged beer in convenience chain 7-Eleven.

Premium
Profero appoints Stuart Edwards as Singapore MD
Dec 6, 2012
Staff Reporters

Profero appoints Stuart Edwards as Singapore MD

SINGAPORE - Independent digital agency Profero has appointed Stuart Edwards as managing director in Singapore, with responsibility for business development across the region.

Premium
Edelman appoints regional digital practice president
Dec 5, 2012
Staff Reporters

Edelman appoints regional digital practice president

SINGAPORE – Edelman is seeking to enhance its digital offering with the appointment of Gavin Coombes as its regional digital practice president, Asia-Pacific.

Premium
YOOSE and Komli team up for ad sales partnership
Dec 5, 2012
Staff Reporters

YOOSE and Komli team up for ad sales partnership

SINGAPORE – YOOSE, the global hyper-local mobile ad network, has formed a sales partnership with Komli Mobile, a division of Komli Media, to place brands in Southeast Asia and India on the hyper-local mobile map.

Premium
Q&A: DG MediaMind's Ricky Liversidge
Nov 30, 2012
Staff Reporters

Q&A: DG MediaMind's Ricky Liversidge

Ricky Liversidge, chief marketing officer at digital-advertising technology provider DG MediaMind, speaks about the outlook for digital advertising.

Premium
Agency of the Year Awards judging now complete
Nov 30, 2012
Staff Reporters

Agency of the Year Awards judging now complete

ASIA-PACIFIC - The jury panels for the Agency of the Year awards, consisting of senior marketers from a wide range of brands across the region, have completed their work in advance of the awards presentations to be held on 10 December in Singapore and 13 December in Shanghai.

Premium
Adobe marketing head Phibbs moving to EMEA
Nov 30, 2012
Staff Reporters

Adobe marketing head Phibbs moving to EMEA

HONG KONG - Adobe Systems has promoted Mark Phibbs, currently senior director of marketing, Asia-Pacific, to vice-president of marketing for the EMEA (Europe, Middle East and Africa) region.

Filter results

Date

Article Type

Site Category

Author