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CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan
Dec 20, 2010
Staff Reporters

CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan

TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.

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BBH creates
Dec 20, 2010
Staff Reporters

BBH creates "Pay with a Tweet" campaign for Front Row's book

SINGAPORE - BBH Asia Pacific has launched a digital 'Pay with a Tweet' campaign for Singapore fashion store Front Row

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999 launches new campaign as the cold season approaches
Dec 16, 2010
Staff Reporters

999 launches new campaign as the cold season approaches

Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.

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Asia leads mobile ad spend globally
Dec 16, 2010
Staff Reporters

Asia leads mobile ad spend globally

GLOBAL - Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.

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Leo Burnett Singapore announces two digital appointments
Dec 16, 2010
Staff Reporters

Leo Burnett Singapore announces two digital appointments

SINGAPORE - Leo Burnett Group Singapore has announced the appointment of Martin Loo as digital creative director and Waheed Bidiwale to head of innovation and digital resources.

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Music Matters to hit Singapore in 2011
Dec 16, 2010
Staff Reporters

Music Matters to hit Singapore in 2011

SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time, 24 – 28 May, 2011.

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Music Matters to hit Singapore in 2011
Dec 16, 2010
Staff Reporters

Music Matters to hit Singapore in 2011

SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time next May.

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LG calls global digital pitch
Dec 15, 2010
Staff Reporters

LG calls global digital pitch

SEOUL – LG is believed to have called a pitch for its global digital business based out of Korea.

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CASE STUDY: Cambodian telco deploys world’s first Wi-Fi tuk-tuks
Dec 15, 2010
Staff Reporters

CASE STUDY: Cambodian telco deploys world’s first Wi-Fi tuk-tuks

PHNOM PENH - Suffering from low visibility and limited brand awareness, despite its advanced mobile data offerings, Cambodian telco qb charged Ogilvy Action with re-energizing their brand through a fleet of the world's first Wifi-enabled tuk-tuks.

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New Media Edge merges with Media Plus
Dec 15, 2010
Staff Reporters

New Media Edge merges with Media Plus

BANGKOK – A new entity, Newmedia+, has emerged from the merger between New Media Edge and social media and branded content firm Media Plus.

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Campaign adds key upgrades to its iPad app
Dec 14, 2010
Staff Reporters

Campaign adds key upgrades to its iPad app

ASIA PACIFIC – Campaign Asia-Pacific, the region’s leading title for the advertising, marketing, media and PR industries, has added key improvements to its recently launched app for iPad.

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Sony Ericsson, Ignite launch multi-platform blogger search
Dec 13, 2010
Staff Reporters

Sony Ericsson, Ignite launch multi-platform blogger search

SYDNEY – Sony Ericsson has launched a search to find four of Australia’s next hottest bloggers.

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Top trends on Twitter in 2010
Dec 13, 2010
Staff Reporters

Top trends on Twitter in 2010

GLOBAL - As part of its 'Twitter 2010: Year in review' report, the microblogging site takes a look at what the world was talking about over 25 billion Tweets recorded this year.

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12 days of Christmas: Top five viral campaigns of 2010
Dec 10, 2010
Staff Reporters

12 days of Christmas: Top five viral campaigns of 2010

Campaign is celebrating 12 days of Christmas. Here is a list of the top five viral campaigns from around the world and within our region this year.

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Celebrities, scandals, sports top Yahoo top search terms in 2010
Dec 9, 2010
Staff Reporters

Celebrities, scandals, sports top Yahoo top search terms in 2010

SINGAPORE - Yahoo has revealed its most searched terms for the year, in a look at people’s interests and a society in motion.

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Youku.com and Dangdang.com aim at US IPO this week
Dec 9, 2010
Staff Reporters

Youku.com and Dangdang.com aim at US IPO this week

BEIJING – Chinese video-sharing website Youku.com, E-commerce site Dangdang.com, and mobile application store Sky-mobi Ltd., are expected to heat up the initial public offering market in the US with four other Chinese companies this week.

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Microsoft to introduce tracking blocker in IE9
Dec 8, 2010
Staff Reporters

Microsoft to introduce tracking blocker in IE9

GLOBAL - Microsoft has announced plans to add a privacy feature to its Windows Internet Explorer 9 (IE9), which will prevent web sites from tracking users' online activity.

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Google introduces new Nexus S Android phone
Dec 7, 2010
Staff Reporters

Google introduces new Nexus S Android phone

GLOBAL – Google and Samsung have launched the Nexus S smartphone that works on Gingerbread, the latest Android platform.

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McCann sells Japanese ski season to Aussies online
Dec 3, 2010
Staff Reporters

McCann sells Japanese ski season to Aussies online

McCann Worldgroup Melbourne has produced a facebook game as part of a campaign encouraging Australians to visit Japan for its excellent snow conditions and many cultural experiences.

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TBWA Tequila appoints digital creative director in Malaysia
Dec 2, 2010
Staff Reporters

TBWA Tequila appoints digital creative director in Malaysia

KUALA LUMPUR - TBWA Tequila Malaysia has appointed Stuart Godwin as its digital creative director (DCD).

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