TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.
SINGAPORE - BBH Asia Pacific has launched a digital 'Pay with a Tweet' campaign for Singapore fashion store Front Row
Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.
GLOBAL - Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.
SINGAPORE - Leo Burnett Group Singapore has announced the appointment of Martin Loo as digital creative director and Waheed Bidiwale to head of innovation and digital resources.
SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time, 24 – 28 May, 2011.
SINGAPORE - Branded has announced that it will be bringing its Music Matters event to Singapore for the first time next May.
SEOUL – LG is believed to have called a pitch for its global digital business based out of Korea.
PHNOM PENH - Suffering from low visibility and limited brand awareness, despite its advanced mobile data offerings, Cambodian telco qb charged Ogilvy Action with re-energizing their brand through a fleet of the world's first Wifi-enabled tuk-tuks.
BANGKOK – A new entity, Newmedia+, has emerged from the merger between New Media Edge and social media and branded content firm Media Plus.
ASIA PACIFIC – Campaign Asia-Pacific, the region’s leading title for the advertising, marketing, media and PR industries, has added key improvements to its recently launched app for iPad.
SYDNEY – Sony Ericsson has launched a search to find four of Australia’s next hottest bloggers.
GLOBAL - As part of its 'Twitter 2010: Year in review' report, the microblogging site takes a look at what the world was talking about over 25 billion Tweets recorded this year.
Campaign is celebrating 12 days of Christmas. Here is a list of the top five viral campaigns from around the world and within our region this year.
SINGAPORE - Yahoo has revealed its most searched terms for the year, in a look at people’s interests and a society in motion.
BEIJING – Chinese video-sharing website Youku.com, E-commerce site Dangdang.com, and mobile application store Sky-mobi Ltd., are expected to heat up the initial public offering market in the US with four other Chinese companies this week.
GLOBAL - Microsoft has announced plans to add a privacy feature to its Windows Internet Explorer 9 (IE9), which will prevent web sites from tracking users' online activity.
GLOBAL – Google and Samsung have launched the Nexus S smartphone that works on Gingerbread, the latest Android platform.
McCann Worldgroup Melbourne has produced a facebook game as part of a campaign encouraging Australians to visit Japan for its excellent snow conditions and many cultural experiences.
KUALA LUMPUR - TBWA Tequila Malaysia has appointed Stuart Godwin as its digital creative director (DCD).