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Study quantifies ROI of online brand storytelling
Jan 22, 2014
Racheal Lee

Study quantifies ROI of online brand storytelling

ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.

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Ovaltine mixes kids and Tet for digital outreach
Jan 20, 2014
Racheal Lee

Ovaltine mixes kids and Tet for digital outreach

VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.

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Bonsey Design, The Jaden Group form digital agency in Singapore
Jan 15, 2014
Racheal Lee

Bonsey Design, The Jaden Group form digital agency in Singapore

SINGAPORE - Singapore-based independent branding agency Bonsey Design has partnered with Sydney’s The Jaden Group to launch a new digital tieup Bonsey Jaden.

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CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia
Jan 15, 2014
Racheal Lee

CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia

Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.

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Wunderman names new APAC president as Stephane Faggianelli moves to EMEA
Jan 14, 2014
Racheal Lee

Wunderman names new APAC president as Stephane Faggianelli moves to EMEA

SINGAPORE - Digital agency Wunderman has announced a regional leadership change, appointing Martin Conneen as the regional president for Wunderman Asia Pacific.

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Pitch seeks social-media agency for Southeast Asia Games
Jan 13, 2014
Racheal Lee

Pitch seeks social-media agency for Southeast Asia Games

SINGAPORE – The Singapore Sports Council has called a pitch to appoint a Singapore-based social media agency to promote the 28th Southeast Asia Games, which will take place from 5 to 16 June next year.

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Pepsi appoints digital agency in Indonesia
Jan 7, 2014
Racheal Lee

Pepsi appoints digital agency in Indonesia

JAKARTA - Beverage manufacturer PepsiCo has handed the digital account for Pepsi Cola to local firm Red Comm Indonesia.

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Brands have a golden opportunity to fill Asia's content gap
Dec 11, 2013
Racheal Lee

Brands have a golden opportunity to fill Asia's content gap

ASIA-PACIFIC – Consumers are craving more content, creating an opportunity for brands and publishers to fulfill their hunger, according to the Wave 7 social-media study conducted by UM.

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Vocanic CEO: Acquisition boosts GroupM's social capabilities
Dec 11, 2013
Racheal Lee

Vocanic CEO: Acquisition boosts GroupM's social capabilities

SINGAPORE - Singapore-based Vocanic will be providing enhanced social-media capabilities for GroupM agencies following WPP’s acquisition of a majority interest in the company.

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CASE STUDY: How AIS marketed its 3G service to Thai teens
Dec 11, 2013
Racheal Lee

CASE STUDY: How AIS marketed its 3G service to Thai teens

To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.

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Red Communication wins Singapore Tourism Board, Tigerair Mandala
Dec 6, 2013
Racheal Lee

Red Communication wins Singapore Tourism Board, Tigerair Mandala

JAKARTA - Independent digital agency Red Communication Indonesia has announced two business wins, from Singapore Tourism Board and Tigerair Mandala.

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Omnifluence acquires TokTog and new creative director
Dec 5, 2013
Racheal Lee

Omnifluence acquires TokTog and new creative director

SINGAPORE - Social business consultancy Omnifluence has hired Marcus Huang, formerly of The Secret Little Agency, as creative director and set up a digital and marketing practice through the acquisition of local firm TokTog.

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Banks seek to woo wandering consumers into exclusive relationships
Dec 4, 2013
Racheal Lee

Banks seek to woo wandering consumers into exclusive relationships

According to a recent study, around 40 per cent of consumers have relationships with three or more financial service providers, which represents an obvious opportunity for banks that can tempt such customers into monogamy. But it won't be easy.

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Fitness First chooses Tribal Worldwide Malaysia
Dec 3, 2013
Racheal Lee

Fitness First chooses Tribal Worldwide Malaysia

ASIA-PACIFIC - Fitness First Asia has appointed Tribal Worldwide Malaysia to develop a digital-led campaign that focuses on highlighting its expertise and support for members.

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CASE STUDY: How Oreo redefined its image online in Thailand
Nov 29, 2013
Racheal Lee

CASE STUDY: How Oreo redefined its image online in Thailand

Mondelez International launched a digital campaign for Oreo, entitled “Oreo Cream Nan Puk”, to redefine the image of the cookie online.

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Amorepacific appoints digital agency for innisfree
Nov 20, 2013
Racheal Lee

Amorepacific appoints digital agency for innisfree

SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.

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P&G's Fast5 Force rescues Vietnamese women from laundry woes
Nov 18, 2013
Racheal Lee

P&G's Fast5 Force rescues Vietnamese women from laundry woes

HO CHI MINH CITY - P&G has launched an online campaign for its new Tide Plus Liquid detergent in Vietnam.

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Heineken partners with Rev Asia to build audience for 'Thirst' music festival
Nov 15, 2013
Racheal Lee

Heineken partners with Rev Asia to build audience for 'Thirst' music festival

KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.

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Fortis Colorectal Hospital appoints digital agency
Nov 7, 2013
Racheal Lee

Fortis Colorectal Hospital appoints digital agency

SINGAPORE - Fortis Colorectal Hospital Singapore has appointed independent digital and technology agency Section for its latest digital marketing campaign.

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CASE STUDY: How Durex increased awareness of safe-sex preparedness
Nov 7, 2013
Racheal Lee

CASE STUDY: How Durex increased awareness of safe-sex preparedness

Durex Malaysia and Durex Singapore unveiled a social media campaign to increase awareness on safe sex practice among young people.

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