ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.
VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.
SINGAPORE - Singapore-based independent branding agency Bonsey Design has partnered with Sydney’s The Jaden Group to launch a new digital tieup Bonsey Jaden.
Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.
SINGAPORE - Digital agency Wunderman has announced a regional leadership change, appointing Martin Conneen as the regional president for Wunderman Asia Pacific.
SINGAPORE – The Singapore Sports Council has called a pitch to appoint a Singapore-based social media agency to promote the 28th Southeast Asia Games, which will take place from 5 to 16 June next year.
JAKARTA - Beverage manufacturer PepsiCo has handed the digital account for Pepsi Cola to local firm Red Comm Indonesia.
ASIA-PACIFIC – Consumers are craving more content, creating an opportunity for brands and publishers to fulfill their hunger, according to the Wave 7 social-media study conducted by UM.
SINGAPORE - Singapore-based Vocanic will be providing enhanced social-media capabilities for GroupM agencies following WPP’s acquisition of a majority interest in the company.
To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.
JAKARTA - Independent digital agency Red Communication Indonesia has announced two business wins, from Singapore Tourism Board and Tigerair Mandala.
SINGAPORE - Social business consultancy Omnifluence has hired Marcus Huang, formerly of The Secret Little Agency, as creative director and set up a digital and marketing practice through the acquisition of local firm TokTog.
According to a recent study, around 40 per cent of consumers have relationships with three or more financial service providers, which represents an obvious opportunity for banks that can tempt such customers into monogamy. But it won't be easy.
ASIA-PACIFIC - Fitness First Asia has appointed Tribal Worldwide Malaysia to develop a digital-led campaign that focuses on highlighting its expertise and support for members.
Mondelez International launched a digital campaign for Oreo, entitled “Oreo Cream Nan Puk”, to redefine the image of the cookie online.
SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.
HO CHI MINH CITY - P&G has launched an online campaign for its new Tide Plus Liquid detergent in Vietnam.
KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.
SINGAPORE - Fortis Colorectal Hospital Singapore has appointed independent digital and technology agency Section for its latest digital marketing campaign.
Durex Malaysia and Durex Singapore unveiled a social media campaign to increase awareness on safe sex practice among young people.