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Econometrics: Detailed data zeroes in on advertising impact
Aug 28, 2014
Matthew Carlton

Econometrics: Detailed data zeroes in on advertising impact

Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.

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Embed creatives into your search strategy
Jul 10, 2014
Matthew Carlton

Embed creatives into your search strategy

Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.

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Online video: Get past the pre-roll
Feb 10, 2014
Matthew Carlton

Online video: Get past the pre-roll

Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.

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