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OTT boom: Streaming companies plot Asia expansion
Aug 6, 2015
Matthew Carlton

OTT boom: Streaming companies plot Asia expansion

The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.

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Econometrics: Detailed data zeroes in on advertising impact
Aug 29, 2014
Matthew Carlton

Econometrics: Detailed data zeroes in on advertising impact

Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.

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Embed creatives into your search strategy
Jul 11, 2014
Matthew Carlton

Embed creatives into your search strategy

Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.

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Online video: Get past the pre-roll
Feb 11, 2014
Matthew Carlton

Online video: Get past the pre-roll

Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.

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How CMOs and CIOs can join up
Sep 4, 2013
Matthew Carlton

How CMOs and CIOs can join up

The marketing and technology functions need to approach each other differently in order to move forward.

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INSIGHT: What the future holds for cameras
May 24, 2011
Matthew Carlton

INSIGHT: What the future holds for cameras

With more and more people using their phones to take photos and instantly sharing them through social platforms, are compact digital cameras on the way out?

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