The region’s video streaming market is growing rapidly—but for the new entrants and incumbents the battle starts now.
Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.
Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.
Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.
The marketing and technology functions need to approach each other differently in order to move forward.
With more and more people using their phones to take photos and instantly sharing them through social platforms, are compact digital cameras on the way out?