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Digital advertising efficiency: A reality check
Apr 27, 2016
Hari Shankar

Digital advertising efficiency: A reality check

How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.

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Why Google Glass failed (Or did it?)
Jan 28, 2015
Hari Shankar

Why Google Glass failed (Or did it?)

Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.

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Digital measurement in Asia Pacific: A reality check
Jan 6, 2014
Hari Shankar

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

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Will Facebook Graph Search change search?
Jul 26, 2013
Hari Shankar

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?

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Marketing analytics: it's now or never
Jun 26, 2013
Hari Shankar

Marketing analytics: it's now or never

If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.

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Beholding the eye of the Glass
May 20, 2013
Hari Shankar

Beholding the eye of the Glass

Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.

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Facebook Home for Android: Disruption or delight?
Apr 11, 2013
Hari Shankar

Facebook Home for Android: Disruption or delight?

Facebook wants to take over smartphone home and lock screens with its new app. Hari Shankar, director of client services and director of Perfomics APAC, thinks through the implications from the user's point of view.

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The second screen: Mobile behaviour set to disrupt search marketing
Mar 12, 2013
Hari Shankar

The second screen: Mobile behaviour set to disrupt search marketing

The latest smartphones are changing search behaviour, raising new challenges in how to target, engage, and relate to consumers, writes Hari Shankar, director of client services and director of Perfomics APAC.

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OPINION: Six digital performance trends for 2013
Jan 31, 2013
Hari Shankar

OPINION: Six digital performance trends for 2013

Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.

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Opinion: The mechanics of cross-channel attribution
Nov 15, 2012
Hari Shankar

Opinion: The mechanics of cross-channel attribution

In his second piece on media attribution, Hari Shankar, director of client services and director of Perfomics APAC, weighs and evaluates multi-channel attribution options available to brand marketers.

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Opinion: The value of media attribution
Oct 18, 2012
Hari Shankar

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.

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Opinion: Search engines for social–another new chapter?
Sep 20, 2012
Hari Shankar

Opinion: Search engines for social–another new chapter?

Hari Shankar, director of client services and director of Perfomics APAC, discusses the potential in building a better social media search engine.

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OPINION: When Amazon shrugged
Aug 23, 2012
Hari Shankar

OPINION: When Amazon shrugged

Is the online retailer a formidible enough player to be mentioned alongside Google? Its recent moves certainly make it hard for brands to ignore, writes Hari Shankar, Asia-Pacific director at Performics.

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OPINION: On Instagram, Facebook, and the destruction of indigenous online environments
Jul 26, 2012
Hari Shankar

OPINION: On Instagram, Facebook, and the destruction of indigenous online environments

Hari Shankar, Asia-Pacific director at Performics, examines Facebook's $1 billion acquisition of Instagram from both sides: the logical reasons for Facebook to make the move and the indignant howls of an online community that fears the dissolution of its identity.

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OPINION: Will Microsoft's Surface remain at the surface?
Jun 26, 2012
Hari Shankar

OPINION: Will Microsoft's Surface remain at the surface?

Hari Shankar, Asia-Pacific director at Performics, dives beneath the surface of the new Microsoft tablet platform.

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OPINION: The mobile marketing buzz
May 24, 2012
Hari Shankar

OPINION: The mobile marketing buzz

Mobile-marketing hype is incessant. But Hari Shankar, Asia-Pacific director at Performics, notes that everyone talking about mobile is talking about different things and asks whether the abundance of optimism is in fact justified.

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OPINION: Pinterest–understanding the post-hype interest
Apr 26, 2012
Hari Shankar

OPINION: Pinterest–understanding the post-hype interest

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

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OPINION: How social is changing your search world
Mar 22, 2012
Hari Shankar

OPINION: How social is changing your search world

The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

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OPINION: Searching the mind of the world
Feb 16, 2012
Hari Shankar

OPINION: Searching the mind of the world

Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of real-time meme propagation may have for marketers.

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Opinion: A storm in the tablet cup
Jan 19, 2012
Hari Shankar

Opinion: A storm in the tablet cup

Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.

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