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Roundtable: Digital pain points include attribution, measurement,  justifying costs
Dec 8, 2016
Gabey Goh

Roundtable: Digital pain points include attribution, measurement, justifying costs

At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.

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Challenging times ahead for CMOs: Oracle survey
Nov 25, 2016
Gabey Goh

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Tech Talk: Muzaara, Narratrs and Oracle
Nov 25, 2016
Gabey Goh

Tech Talk: Muzaara, Narratrs and Oracle

A weekly roundup of tech news and announcements.

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Bing-ing it back in Asia: Search engine touts ad offerings
Nov 24, 2016
Gabey Goh

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

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OMG Australia plugs in to Spotify with The Trade Desk
Nov 23, 2016
Gabey Goh

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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Grasping the creative in programmatic
Nov 23, 2016
Gabey Goh

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 22, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Tencent offers brands guided gateway to Chinese tourists
Nov 21, 2016
Gabey Goh

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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How Disney’s Finding Dory used mobile video to win over Indonesia
Nov 21, 2016
Gabey Goh

How Disney’s Finding Dory used mobile video to win over Indonesia

CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.

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Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
Nov 18, 2016
Gabey Goh

Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more

A weekly roundup of tech news and announcements.

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South Korea tops global viewable completion rates: TubeMogul
Nov 16, 2016
Gabey Goh

South Korea tops global viewable completion rates: TubeMogul

South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.

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Dentsu Aegis Network signs on with AsiaMX
Nov 15, 2016
Gabey Goh

Dentsu Aegis Network signs on with AsiaMX

Partnership with global media network comes alongside slew of senior appointments.

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Dentsu Aegis Network names iProspect APAC CEO
Nov 15, 2016
Gabey Goh

Dentsu Aegis Network names iProspect APAC CEO

Former Google executive Joanna Catalano takes on the role in the new year.

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Tech Talk: S4M, Innity, Ooyala, Zenith and more
Nov 11, 2016
Gabey Goh

Tech Talk: S4M, Innity, Ooyala, Zenith and more

A weekly roundup of tech news and announcements.

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Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Nov 9, 2016
Gabey Goh

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

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VML launches global advisory services practise in Asia
Nov 8, 2016
Gabey Goh

VML launches global advisory services practise in Asia

Agency expands services portfolio in the region, names Oliver Eriksson as lead.

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How Indonesia’s Tiket.com boosted bookings
Nov 7, 2016
Gabey Goh

How Indonesia’s Tiket.com boosted bookings

CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.

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Tech Talk: Adobe, Sizmek, Oracle and more
Nov 4, 2016
Gabey Goh

Tech Talk: Adobe, Sizmek, Oracle and more

A weekly roundup of tech news and announcements.

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Publicis Media’s NextTECHnow makes Singapore debut
Nov 3, 2016
Gabey Goh

Publicis Media’s NextTECHnow makes Singapore debut

Global initiative launches in its third market with mission to connect startups and brands.

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AIA, Manulife and Prudential top SEA social media: Digimind
Nov 2, 2016
Gabey Goh

AIA, Manulife and Prudential top SEA social media: Digimind

A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.

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