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What brands should know as NFC technology comes of age
Jul 23, 2018
Emily Tan

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

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The creative imperative for disability tech
Jun 27, 2018
Emily Tan

The creative imperative for disability tech

The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.

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WPP exits AppNexus in sale of ad platform to AT&T
Jun 26, 2018
Emily Tan

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.

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Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
Jun 22, 2018
Emily Tan

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

"If you want to talk about business models, you need to understand something about business!"

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YouTube launches tools for advertisers to experiment and remix in real-time
Jun 20, 2018
Emily Tan

YouTube launches tools for advertisers to experiment and remix in real-time

Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.

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Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
Jun 18, 2018
Emily Tan

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

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Unilever: We won't work with influencers who buy followers
Jun 18, 2018
Emily Tan

Unilever: We won't work with influencers who buy followers

Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.

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JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media
Jun 14, 2018
Emily Tan

JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media

The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.

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Why Cannes named Spotify, not a person, for top media honours this year
Jun 6, 2018
Emily Tan

Why Cannes named Spotify, not a person, for top media honours this year

Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.

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Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
May 25, 2018
Emily Tan

Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.

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And here's....Marcel: Publicis unveils its AI system
May 24, 2018
Emily Tan

And here's....Marcel: Publicis unveils its AI system

Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.

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How Nissan used AI to boost conversion rates in one market by 900 times
May 9, 2018
Emily Tan

How Nissan used AI to boost conversion rates in one market by 900 times

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

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Marketers pull back spend on Facebook and Google due to false metrics
May 2, 2018
Emily Tan

Marketers pull back spend on Facebook and Google due to false metrics

Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.

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Snap launches new Spectacles despite eating $40m on unsold inventory
Apr 27, 2018
Emily Tan

Snap launches new Spectacles despite eating $40m on unsold inventory

The updated Spectacles incorporate some of the most requested features—water resistance, improved microphones and photo mode.

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Twitter's ad revenue shoots up 28% driven by audience growth and new ad products
Apr 26, 2018
Emily Tan

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

These results were in tandem with growth in Twitter's daily-active-users (DAUs), which grew 10% year-on-year.

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WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Apr 20, 2018
Emily Tan

WFA issues data transparency manifesto supported by Unilever, Mars and Disney

Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.

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Indonesia, Hong Kong among best markets for display ad viewability
Mar 29, 2018
Emily Tan

Indonesia, Hong Kong among best markets for display ad viewability

China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.

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Adspend forecast for China improves significantly: Zenith
Mar 26, 2018
Emily Tan, Matthew Miller

Adspend forecast for China improves significantly: Zenith

TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.

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Brands would be 'hypocritical' to leave Facebook over data breach
Mar 23, 2018
Emily Tan

Brands would be 'hypocritical' to leave Facebook over data breach

Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.

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Google commits $300m to fight political disinformation and support publishers
Mar 21, 2018
Emily Tan

Google commits $300m to fight political disinformation and support publishers

"Our mission to build a more informed world is inherently tied to the reporting of journalists and news organisations."

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