Articles: 54 Results Filter results»
Order By: Latest
Premium
Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio
Dec 18, 2017
Emily Tan

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

The app includes templates and guides to help creators of varying experiences get started with AR.

Premium
Publishers lose $3.5 million a day to counterfeit video inventory
Dec 14, 2017
Emily Tan

Publishers lose $3.5 million a day to counterfeit video inventory

Publishers are losing out on up to $1.27 billion a year, a study by Amobee, Google, Quantcast and 16 major publishers has found.

Premium
Snapchat redesigns to separate social and publisher content; ads not affected
Nov 30, 2017
Emily Tan

Snapchat redesigns to separate social and publisher content; ads not affected

Sponsored stories will have a visible "Ad" slug both above the headline on the cover tile and in the top-left corner while viewing the Story.

Premium
AppNexus' DSPs to adhere rigidly to ads.txt
Nov 28, 2017
Emily Tan

AppNexus' DSPs to adhere rigidly to ads.txt

"The new policy will automatically and irrevocably disable buying on unauthorized sellers."

Premium
Facebook explains ad policies to users, but industry wants more
Nov 28, 2017
Emily Tan

Facebook explains ad policies to users, but industry wants more

It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.

Premium
A year old and Instagram Live is beating Snapchat
Nov 22, 2017
Emily Tan

A year old and Instagram Live is beating Snapchat

Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.

Premium
YouTube killing channels said to 'exploit' children
Nov 21, 2017
Emily Tan

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

Premium
What Lego has learnt from building a social network for kids
Nov 21, 2017
Emily Tan

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

Premium
Most marketers believe media agencies have not adapted to programmatic
Nov 17, 2017
Emily Tan

Most marketers believe media agencies have not adapted to programmatic

And three-quarters believe agencies do not accurately measure programmatic.

Premium
Snapchat's Ad Manager updates includes audience filters
Nov 15, 2017
Emily Tan

Snapchat's Ad Manager updates includes audience filters

Advertisers can buy filters as they would any other online ad and target specific audiences by demographics, lifestyle category and hour of the day.

Premium
Why Amazon is investing so heavily in voice
Nov 10, 2017
Emily Tan

Why Amazon is investing so heavily in voice

All computer interfaces up to today have been unnatural, inhuman and discriminatory, the company's chief technology officer says.

Premium
Good news, social media advertising really does work for brand building...mostly
Nov 10, 2017
Emily Tan

Good news, social media advertising really does work for brand building...mostly

A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.

Premium
P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal
Nov 3, 2017
Emily Tan

P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.

Premium
Twitter overestimated user numbers by up to 2 million, for three years
Oct 27, 2017
Emily Tan

Twitter overestimated user numbers by up to 2 million, for three years

Twitter's daily active users have grown 14% from last year, but its revenue still fell by 4% in the third quarter of 2017.

Premium
Trade Desk acquires customer-ID company, AdBrain
Oct 26, 2017
Emily Tan

Trade Desk acquires customer-ID company, AdBrain

The Trade Desk integrated Adbrain in October 2015 and with the acquisition will be able to combine Adbrain's technology with login data.

Premium
Mediamath and Grapeshot team up to promise pre-bid brand safety
Oct 26, 2017
Emily Tan

Mediamath and Grapeshot team up to promise pre-bid brand safety

The integration also provides predictive keyword targeting as well as real-time contextual targeting tool.

Premium
Google updates aim to tackle domain spoofing
Oct 16, 2017
Emily Tan

Google updates aim to tackle domain spoofing

AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.

Premium
LinkedIn pushes out video for sponsored content
Oct 13, 2017
Emily Tan

LinkedIn pushes out video for sponsored content

Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.

Premium
Brands can now embed more info into Snapchat with Context Cards
Oct 11, 2017
Emily Tan

Brands can now embed more info into Snapchat with Context Cards

The feature is launching today in the UK, US, Canada, Australia and New Zealand.

Premium
Google poses a serious threat to Apple, Amazon, Microsoft & Snapchat with launch of nine new products
Oct 5, 2017
Emily Tan

Google poses a serious threat to Apple, Amazon, Microsoft & Snapchat with launch of nine new products

Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in.

Filter results

Date

Article Type

Site Category

Author