SINGAPORE - Valerie Cheng, CCO of J. Walter Thompson Singapore will be moving on to a new role at Facebook, as head of Creative Shop for Southeast Asia, in mid-February.
SINGAPORE - Campaign Innovate, sponsored by Omnicom Media Group, is proud to announce that the winning startup for its inaugural contest is real-time shopper marketing platform, Snapcart.
ASIA-PACIFIC - Kellogg's has appointed VML Singapore as digital agency of record for its crisps brand Pringles following a multi-agency pitch initiated in February.
ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?
ASIA-PACIFIC - Campaign Innovate's judges have selected the top four startups that have made it through to the online video-pitch round.
CHINA INNOVATION 2015: The lack of third-party data in China combined with lax personal data-use laws has resulted in unique and innovative workarounds.
HONG KONG – Bloomberg has just launched the Asia edition of the revamped Bloomberg.com, and rather less officially, added digital station Bloomberg Radio Asia, a flagship global TV programme, Bloomberg Go, and plans to launch Bloomberg HD early next year.
The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.
Although ad fraud plagues programmatic everywhere, it's particularly pernicious in China, according to the second in our two-part guide to programmatic in China, based on a report from R3 and RTBAsia.
HONG KONG - GroupM Asia-Pacific has signed a strategic agreement with augmented- and virtual-reality agency Happy Finish to develop creative solutions in the VR space for GroupM clients.
While China's programmatic ecosystem lags behind other developed markets, it is rapidly evolving and has, in some cases, created solutions unique to the marketplace, according to a whitepaper jointly crafted by R3 and RTBAsia.
ASIA-PACIFIC - Due to popular demand, we have extended the final entry deadline for this year’s Campaign Asia-Pacific Agency of the Year Awards to 9th October 2015.
HONG KONG - It's still not too late to enter Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, as the window for entries closes at 11:59 pm tonight.
SINGAPORE - After nearly two years managing Singapore Airlines' global search account via its performance marketing arm, Performics, ZenithOptimedia has managed to win all of the airlines' global media business.
SPIKES ASIA - By 2020, Mondelez expects a considerable portion of its growth to come from e-commerce in Asia, driven by high mobile penetration, urbanisation and a growing middle class seeking safer food, Ganesh Kashyap, director of China ecommerce said at the company's session on the sidelines of Spikes Asia.
ASIA-PACIFIC - Due to popular demand, Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, has now extended its submission deadline to September 19.
We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.
ASIA-PACIFIC - Campaign Innovate, a competition organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, aims to get the best startups in front of the brands that need them most.
INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.
CANNES - Multi-award winning 'Clever Buoy' by M&C Saatchi Sydney for Optus has picked up Asia's only Titanium Lion.