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JWT's Valerie Cheng moves to Facebook, Victor Ng steps up
Dec 11, 2015
Emily Tan

JWT's Valerie Cheng moves to Facebook, Victor Ng steps up

SINGAPORE - Valerie Cheng, CCO of J. Walter Thompson Singapore will be moving on to a new role at Facebook, as head of Creative Shop for Southeast Asia, in mid-February.

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Snapcart wins Campaign Innovate
Nov 20, 2015
Emily Tan

Snapcart wins Campaign Innovate

SINGAPORE - Campaign Innovate, sponsored by Omnicom Media Group, is proud to announce that the winning startup for its inaugural contest is real-time shopper marketing platform, Snapcart.

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VML Singapore wins digital AOR for Pringles Asia-Pacific
Nov 19, 2015
Emily Tan

VML Singapore wins digital AOR for Pringles Asia-Pacific

ASIA-PACIFIC - Kellogg's has appointed VML Singapore as digital agency of record for its crisps brand Pringles following a multi-agency pitch initiated in February.

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Campaign Innovate: What do the final four have to say?
Nov 16, 2015
Emily Tan

Campaign Innovate: What do the final four have to say?

ASIA-PACIFIC - The top four startups have submitted their pitch videos to Campaign Innovate's panel of judges. Which do you think should be named the contest winner?

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Campaign Innovate: The final four
Nov 11, 2015
Emily Tan

Campaign Innovate: The final four

ASIA-PACIFIC - Campaign Innovate's judges have selected the top four startups that have made it through to the online video-pitch round.

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Paradox drives innovative approaches
Nov 3, 2015
Emily Tan

Paradox drives innovative approaches

CHINA INNOVATION 2015: The lack of third-party data in China combined with lax personal data-use laws has resulted in unique and innovative workarounds.

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Bloomberg’s plan for digital dominance in Asia
Nov 2, 2015
Emily Tan

Bloomberg’s plan for digital dominance in Asia

HONG KONG – Bloomberg has just launched the Asia edition of the revamped Bloomberg.com, and rather less officially, added digital station Bloomberg Radio Asia, a flagship global TV programme, Bloomberg Go, and plans to launch Bloomberg HD early next year.

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Why it's time to pop the ad tech bubble
Oct 21, 2015
Emily Tan

Why it's time to pop the ad tech bubble

The cycle of self-congratulation in the ad tech sector, to the exclusion of the brands they expect to work with them, needs to stop or the bubble will burst.

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How bad is ad fraud in China?
Oct 13, 2015
Emily Tan

How bad is ad fraud in China?

Although ad fraud plagues programmatic everywhere, it's particularly pernicious in China, according to the second in our two-part guide to programmatic in China, based on a report from R3 and RTBAsia.

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GroupM teams up with Happy Finish to bring VR to Asia's ads
Oct 12, 2015
Emily Tan

GroupM teams up with Happy Finish to bring VR to Asia's ads

HONG KONG - GroupM Asia-Pacific has signed a strategic agreement with augmented- and virtual-reality agency Happy Finish to develop creative solutions in the VR space for GroupM clients.

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A guide to China's programmatic landscape: Part 1
Oct 12, 2015
Emily Tan

A guide to China's programmatic landscape: Part 1

While China's programmatic ecosystem lags behind other developed markets, it is rapidly evolving and has, in some cases, created solutions unique to the marketplace, according to a whitepaper jointly crafted by R3 and RTBAsia.

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AOY 2015: One last week to enter
Oct 2, 2015
Emily Tan

AOY 2015: One last week to enter

ASIA-PACIFIC - Due to popular demand, we have extended the final entry deadline for this year’s Campaign Asia-Pacific Agency of the Year Awards to 9th October 2015.

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Campaign Innovate video: Hear from the judges
Sep 18, 2015
Emily Tan

Campaign Innovate video: Hear from the judges

HONG KONG - It's still not too late to enter Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, as the window for entries closes at 11:59 pm tonight.

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SIA moves global media account to ZO, because of search
Sep 16, 2015
Emily Tan

SIA moves global media account to ZO, because of search

SINGAPORE - After nearly two years managing Singapore Airlines' global search account via its performance marketing arm, Performics, ZenithOptimedia has managed to win all of the airlines' global media business.

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Inside Mondelez' fearless talent sessions at Spikes
Sep 11, 2015
Emily Tan, Byravee Iyer, Adrian Peter Tse

Inside Mondelez' fearless talent sessions at Spikes

SPIKES ASIA - By 2020, Mondelez expects a considerable portion of its growth to come from e-commerce in Asia, driven by high mobile penetration, urbanisation and a growing middle class seeking safer food, Ganesh Kashyap, director of China ecommerce said at the company's session on the sidelines of Spikes Asia.

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Campaign Innovate: Deadline extended, Ken Mandel joins as judge
Aug 14, 2015
Emily Tan

Campaign Innovate: Deadline extended, Ken Mandel joins as judge

ASIA-PACIFIC - Due to popular demand, Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, has now extended its submission deadline to September 19.

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Mondelez' Bonin Bough: my biggest mistake in working with startups
Jul 13, 2015
Emily Tan

Mondelez' Bonin Bough: my biggest mistake in working with startups

We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.

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Campaign Innovate: Startup competition, innovation series launches July 12
Jun 30, 2015
Emily Tan

Campaign Innovate: Startup competition, innovation series launches July 12

ASIA-PACIFIC - Campaign Innovate, a competition organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, aims to get the best startups in front of the brands that need them most.

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Danone Aqua launches campaign for proper hydration during Ramadan
Jun 29, 2015
Emily Tan

Danone Aqua launches campaign for proper hydration during Ramadan

INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.

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CANNES: One Titanium Lion for APAC, two Gold for Branded Content & Entertainment
Jun 27, 2015
Emily Tan

CANNES: One Titanium Lion for APAC, two Gold for Branded Content & Entertainment

CANNES - Multi-award winning 'Clever Buoy' by M&C Saatchi Sydney for Optus has picked up Asia's only Titanium Lion.

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