SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.
ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.
GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.
GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.
SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.
KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.
MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.
GLOBAL - Activia's collaboration with Shakira on the video 'La La La' attracted more than 5.8 million shares across Facebook, Twitter and the blogosphere since its launch in May, making it the year's most-shared video, according to Unruly Media.
MALAYSIA - Panasonic Beauty Malaysia is facing a barrage of outrage after it failed to include an online contest's most voted-for contestant in a 'shortlist' of 216 for a beauty pageant.
HONG KONG – For all the doom and gloom around the survival of the TV industry, the truth is it’s still “the biggest game in town” insists Twitter’s global chair of television Danny Keens in an interview.
SINGAPORE - Eddy Chan, who left his role as chief technology officer with OgilvyOne Singapore two months ago, has resurfaced at Kimberly-Clark as the personal-care giant's marketing technology leader for Asia-Pacific.
HONG KONG - The third Hong Kong edition of Social Matters by Branded and Social@Ogilvy took place yesterday at the Grand Hyatt and featured the likes of Vine-celebrity Zach King, True Blood and Friends writer and producer Brian Buckner; and Alex Light, head of content at Vice Australia.
SOUTHEAST ASIA - Kimberly-Clark has narrowed the agencies in the running for its regional digital Huggies account to WPP"s OgilvyOne, Dentsu Aegis Network's Isobar and Omnicom's Tribal DDB.
ASIA-PACIFIC - To demonstrate the speed granted to tablets embedded with its processor chips, Intel has roped in speed-reading tech firm Spritz, employed short-video platform Vine and created some finger exercises (this part's odd).
SINGAPORE - We've reached the last day of Spikes Asia 2014, so down that coffee and gird your loins for the final stretch of seminars, talks, quips, awkward networking and the stray honest opinion. Oh, and awards!
GLOBAL - WPP has invested US$25 million in ad tech company AppNexus and contributed its ad server platform, Xaxis for Publishers (XFP), formerly Open Adstream.
KUALA LUMPUR – In hopes of being able to target audiences creatively as well as programmatically, IPG Mediabrands Asia has launched a new data-management platform (DMP) that it calls Sixth Sense, which will work with its real-time marketing desk, Cadreon.
KUALA LUMPUR - Around two years ago, VLT, then known as the digital marketing half of Integricity had just split from its web-hosting partners and was searching for a new identity.
SYDNEY - Dentsu Aegis Media Australia's group innovation director and co-founder and partner of Jumptank, Justin Baird (pictured), has left for recruitment technology firm, 1-Page.
KUALA LUMPUR – When McCann Worldgroup Malaysia’s three top guys left to form their own agency, Merdeka LHS, in February last year, it caused a major shift in the nature and the profile of the agency.