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Programmatic: You're doing it wrong, says Xaxis' APAC CEO
Dec 16, 2014
Emily Tan

Programmatic: You're doing it wrong, says Xaxis' APAC CEO

SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.

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XM Asia CEO Paul Soon resigns; successor named
Dec 9, 2014
Emily Tan, Byravee Iyer

XM Asia CEO Paul Soon resigns; successor named

ASIA-PACIFIC - Paul Soon, CEO XM Asia Pacific, has tendered his resignation and will be leaving the company early next year, Campaign Asia-Pacific has learned. The company has named Nanda Ivens to take over Soon's role.

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Getty releases 'Year in Focus': Top pics of 2014
Dec 9, 2014
Emily Tan

Getty releases 'Year in Focus': Top pics of 2014

GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.

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FedEx promotes its SME customers in global 'Show the World' campaign
Dec 3, 2014
Emily Tan

FedEx promotes its SME customers in global 'Show the World' campaign

GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.

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Ken Mandel moves on from Hootsuite
Nov 26, 2014
Emily Tan

Ken Mandel moves on from Hootsuite

SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.

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P&G Malaysia targets moms with skippable crying kids
Nov 25, 2014
Emily Tan

P&G Malaysia targets moms with skippable crying kids

KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.

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Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
Nov 24, 2014
Emily Tan

Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything

MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.

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Shakira's ad for Activia is 2014's most shared ad: Unruly
Nov 20, 2014
Emily Tan

Shakira's ad for Activia is 2014's most shared ad: Unruly

GLOBAL - Activia's collaboration with Shakira on the video 'La La La' attracted more than 5.8 million shares across Facebook, Twitter and the blogosphere since its launch in May, making it the year's most-shared video, according to Unruly Media.

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Panasonic Malaysia ignores social's top beauty choice, incurs wrath
Nov 13, 2014
Emily Tan

Panasonic Malaysia ignores social's top beauty choice, incurs wrath

MALAYSIA - Panasonic Beauty Malaysia is facing a barrage of outrage after it failed to include an online contest's most voted-for contestant in a 'shortlist' of 216 for a beauty pageant.

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Twitter needs TV more than TV needs Twitter: Danny Keens
Oct 31, 2014
Emily Tan

Twitter needs TV more than TV needs Twitter: Danny Keens

HONG KONG – For all the doom and gloom around the survival of the TV industry, the truth is it’s still “the biggest game in town” insists Twitter’s global chair of television Danny Keens in an interview.

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OgilvyOne's Eddy Chan moves to Kimberly-Clark APAC
Oct 20, 2014
Emily Tan

OgilvyOne's Eddy Chan moves to Kimberly-Clark APAC

SINGAPORE - Eddy Chan, who left his role as chief technology officer with OgilvyOne Singapore two months ago, has resurfaced at Kimberly-Clark as the personal-care giant's marketing technology leader for Asia-Pacific.

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Things we learned at #SocialMatters HK 2014
Oct 16, 2014
Emily Tan, Adrian Peter Tse

Things we learned at #SocialMatters HK 2014

HONG KONG - The third Hong Kong edition of Social Matters by Branded and Social@Ogilvy took place yesterday at the Grand Hyatt and featured the likes of Vine-celebrity Zach King, True Blood and Friends writer and producer Brian Buckner; and Alex Light, head of content at Vice Australia.

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Kimberly-Clark SEA digital Huggies pitch down to three agencies
Oct 14, 2014
Emily Tan

Kimberly-Clark SEA digital Huggies pitch down to three agencies

SOUTHEAST ASIA - Kimberly-Clark has narrowed the agencies in the running for its regional digital Huggies account to WPP"s OgilvyOne, Dentsu Aegis Network's Isobar and Omnicom's Tribal DDB.

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Intel uses quick tech in #GoFaster campaign
Oct 9, 2014
Emily Tan

Intel uses quick tech in #GoFaster campaign

ASIA-PACIFIC - To demonstrate the speed granted to tablets embedded with its processor chips, Intel has roped in speed-reading tech firm Spritz, employed short-video platform Vine and created some finger exercises (this part's odd).

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Best of #SpikesAsia: Day 4
Sep 26, 2014
Emily Tan

Best of #SpikesAsia: Day 4

SINGAPORE - We've reached the last day of Spikes Asia 2014, so down that coffee and gird your loins for the final stretch of seminars, talks, quips, awkward networking and the stray honest opinion. Oh, and awards!

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WPP buys 15% stake in AppNexus, injects Open Adstream
Sep 23, 2014
Emily Tan

WPP buys 15% stake in AppNexus, injects Open Adstream

GLOBAL - WPP has invested US$25 million in ad tech company AppNexus and contributed its ad server platform, Xaxis for Publishers (XFP), formerly Open Adstream.

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Exclusive: Mediabrands launches ‘creative friendly’ DMP, Sixth Sense
Sep 22, 2014
Emily Tan

Exclusive: Mediabrands launches ‘creative friendly’ DMP, Sixth Sense

KUALA LUMPUR – In hopes of being able to target audiences creatively as well as programmatically, IPG Mediabrands Asia has launched a new data-management platform (DMP) that it calls Sixth Sense, which will work with its real-time marketing desk, Cadreon.

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How VLT Malaysia became SEA’s independent agency of the year
Sep 19, 2014
Emily Tan

How VLT Malaysia became SEA’s independent agency of the year

KUALA LUMPUR - Around two years ago, VLT, then known as the digital marketing half of Integricity had just split from its web-hosting partners and was searching for a new identity.

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Jumptank Australia's Baird moves to recruitment tech firm
Sep 18, 2014
Emily Tan

Jumptank Australia's Baird moves to recruitment tech firm

SYDNEY - Dentsu Aegis Media Australia's group innovation director and co-founder and partner of Jumptank, Justin Baird (pictured), has left for recruitment technology firm, 1-Page.

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How McCann Worldgroup Malaysia retooled after losing core leaders
Sep 16, 2014
Emily Tan

How McCann Worldgroup Malaysia retooled after losing core leaders

KUALA LUMPUR – When McCann Worldgroup Malaysia’s three top guys left to form their own agency, Merdeka LHS, in February last year, it caused a major shift in the nature and the profile of the agency.

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