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ADMA revamps to D+D to reflect changing times
Dec 6, 2013
Emily Tan

ADMA revamps to D+D to reflect changing times

HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.

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Exclusive: Xaxis APAC lead Michel de Rijk on merger with 24/7 Media
Dec 4, 2013
Emily Tan

Exclusive: Xaxis APAC lead Michel de Rijk on merger with 24/7 Media

ASIA-PACIFIC – In Asia, WPP’s merger of its audience-buying arm Xaxis and its ad tech firm 24/7 Media will see the Media Innovation Group (MIG) and Real Media Group rebranded as Xaxis and headed by Michel de Rijk, Asia-Pacific managing director.

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Ali Bullock joins Infiniti as F1 integration manager
Nov 27, 2013
Emily Tan

Ali Bullock joins Infiniti as F1 integration manager

HONG KONG - Alastair (Ali) Bullock has joined Nissan-owned luxury car brand Infiniti as its F1 integration manager, a new role focused on advancing the relationship between the brand and the Infiniti Red Bull Racing team.

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Grooming advertising’s newest medium in China: TMG Originals
Nov 13, 2013
Emily Tan

Grooming advertising’s newest medium in China: TMG Originals

CHINA - With follower numbers upwards of 10 million globally, YouTube’s top personalities are more than just celebrities, they’re broadcast channels in their own right. In China, Thoughtful Media Group hopes to nurture a portfolio of similarly powerful stars and profit by aggregating their audiences for brands and agencies.

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Marriott Group hands Asia-Pacific consolidated search account to Performics
Nov 12, 2013
Emily Tan

Marriott Group hands Asia-Pacific consolidated search account to Performics

ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.

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Halloween ad roundup: Go funny, go scary, or go home
Oct 31, 2013
Emily Tan

Halloween ad roundup: Go funny, go scary, or go home

Does this year's bag full of Halloween-themed ads provide more tricks, or more treats?

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Isobar’s dual-brand agencies voluntarily rebrand to just 'Isobar'
Oct 24, 2013
Emily Tan

Isobar’s dual-brand agencies voluntarily rebrand to just 'Isobar'

ASIA-PACIFIC - Isobar agencies wwwins in China and Taiwan, Visual Jazz in Australia, TUS in Singapore and IF in Malaysia will be dropping their unique monikers and will be known as just ‘Isobar’.

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Gerard Baker on evolving Dow Jones into a 'digital native'—fast
Oct 22, 2013
Emily Tan

Gerard Baker on evolving Dow Jones into a 'digital native'—fast

HONG KONG – Since he took on the role of editor-in-chief of Dow Jones and managing editor of The Wall Street Journal in January, Gerard Baker has been taking steps to safeguard the future of Dow Jones' stable of financial titles.

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Case Study: How hipsters, Les Miz and dodgy jeans connected a Thai bank with Gen Y
Oct 21, 2013
Emily Tan

Case Study: How hipsters, Les Miz and dodgy jeans connected a Thai bank with Gen Y

BANGKOK: Thai Gen Ys (20-30 year olds) don’t like banks or even credit cards and don't really watch TV - so Siam Commercial Bank launched a new mobile payment product (Up2Me) and teamed up with JWT to launch a webfilm and engage the target audiance on its own turf. The success changed the company's thinking.

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DDB appoints planning heads in Singapore and Malaysia, MD for Rapp Singapore
Oct 16, 2013
Emily Tan

DDB appoints planning heads in Singapore and Malaysia, MD for Rapp Singapore

SINGAPORE - Tai Kam Leong, former head of strategic planning at NagaDDB Malaysia, has moved to DDB Singapore as chief strategy officer and managing director of Rapp Singapore.

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UPDATED: Hootsuite expands in Asia-Pacific, Ken Mandel named MD
Oct 10, 2013
Emily Tan

UPDATED: Hootsuite expands in Asia-Pacific, Ken Mandel named MD

SINGAPORE - Social media management platform HootSuite has launched in Asia-Pacific and named former Asia-Pacific MD of Buddy Media / Salesforce Marketing Cloud, Ken Mandel, as managing director.

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Ogilvy’s Mahesh Neelakantan joins Advocacy as Malaysia lead, Kenny Loh heading Geometry
Sep 27, 2013
Emily Tan

Ogilvy’s Mahesh Neelakantan joins Advocacy as Malaysia lead, Kenny Loh heading Geometry

KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.

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Aegis Media' Roy Tan leaves for The Star Malaysia
Sep 25, 2013
Emily Tan

Aegis Media' Roy Tan leaves for The Star Malaysia

KUALA LUMPUR - Roy Tan, chief integration officer at Jumptank, Aegis Media's 'innovation catalyst' will be joining The Star Publications as its group GM of digital.

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Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia
Sep 25, 2013
Emily Tan

Unilever strikes deal with Brandtone to drive mobile in India, China and Indonesia

GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.

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LinkedIn establishes agency team in APAC, Nancy Willis leads
Sep 24, 2013
Emily Tan

LinkedIn establishes agency team in APAC, Nancy Willis leads

HONG KONG - Nancy Willis has joined LinkedIn to lead an agency-focused team for the social network in the newly created post of director, global agency and client solutions, Asia.

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Creatives need to put the salesman back in selling: Accuen's Matt Harty
Sep 17, 2013
Emily Tan

Creatives need to put the salesman back in selling: Accuen's Matt Harty

SINGAPORE – When it's possible to map and follow the consumer on just about every stage of the online customer journey, it seems really limited that creatives prefer to focus on just one message to sell, said Matt Harty, general manager of Accuen Asia-Pacific at Annalect Group during the Tech Talk stream at Spikes Asia 2013.

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Why social media isn't more creative: Isobar's Graham Kelly
Sep 17, 2013
Emily Tan

Why social media isn't more creative: Isobar's Graham Kelly

SPIKES ASIA 2013 - The industry seems to either regard social media as a miracle or dismiss it as a fad, and this results in a lack of creativity in social-media campaigns, Graham Kelly, Isobar's regional ECD, argued during his forum at Spikes Asia today.

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Selling to China's digital divas: Microsoft
Sep 15, 2013
Emily Tan

Selling to China's digital divas: Microsoft

SPIKES ASIA 2013 - Believe or not, not all brands have cottoned on to the need to target and cater to the internet's most influential women, and even those who are reaching out to these women may not be doing it right, according to Microsoft's head of insights for global accounts and agencies, Anita Caras.

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Getting people to make time for your brands: Contagious
Sep 15, 2013
Emily Tan

Getting people to make time for your brands: Contagious

SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.

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Bewildering, packed and fun: Photos from #SMMHK
Sep 12, 2013
Emily Tan

Bewildering, packed and fun: Photos from #SMMHK

HONG KONG - More than 700 delgates and 35 speakers converged on the Grand Hyatt on September 10 for the start of a two-day conference on all things social media. Co-organised by Social@Ogilvy and Branded Asia, Social Media Matters packed 26 sessions into a day that generated more than 41,000 online conversations.

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