HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.
ASIA-PACIFIC – In Asia, WPP’s merger of its audience-buying arm Xaxis and its ad tech firm 24/7 Media will see the Media Innovation Group (MIG) and Real Media Group rebranded as Xaxis and headed by Michel de Rijk, Asia-Pacific managing director.
HONG KONG - Alastair (Ali) Bullock has joined Nissan-owned luxury car brand Infiniti as its F1 integration manager, a new role focused on advancing the relationship between the brand and the Infiniti Red Bull Racing team.
CHINA - With follower numbers upwards of 10 million globally, YouTube’s top personalities are more than just celebrities, they’re broadcast channels in their own right. In China, Thoughtful Media Group hopes to nurture a portfolio of similarly powerful stars and profit by aggregating their audiences for brands and agencies.
ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.
Does this year's bag full of Halloween-themed ads provide more tricks, or more treats?
ASIA-PACIFIC - Isobar agencies wwwins in China and Taiwan, Visual Jazz in Australia, TUS in Singapore and IF in Malaysia will be dropping their unique monikers and will be known as just ‘Isobar’.
HONG KONG – Since he took on the role of editor-in-chief of Dow Jones and managing editor of The Wall Street Journal in January, Gerard Baker has been taking steps to safeguard the future of Dow Jones' stable of financial titles.
BANGKOK: Thai Gen Ys (20-30 year olds) don’t like banks or even credit cards and don't really watch TV - so Siam Commercial Bank launched a new mobile payment product (Up2Me) and teamed up with JWT to launch a webfilm and engage the target audiance on its own turf. The success changed the company's thinking.
SINGAPORE - Tai Kam Leong, former head of strategic planning at NagaDDB Malaysia, has moved to DDB Singapore as chief strategy officer and managing director of Rapp Singapore.
SINGAPORE - Social media management platform HootSuite has launched in Asia-Pacific and named former Asia-Pacific MD of Buddy Media / Salesforce Marketing Cloud, Ken Mandel, as managing director.
KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.
KUALA LUMPUR - Roy Tan, chief integration officer at Jumptank, Aegis Media's 'innovation catalyst' will be joining The Star Publications as its group GM of digital.
GLOBAL - Unilever has inked a deal with mobile marketing company Brandtone to drive its mobile presence in key markets which include India, China and Indonesia.
HONG KONG - Nancy Willis has joined LinkedIn to lead an agency-focused team for the social network in the newly created post of director, global agency and client solutions, Asia.
SINGAPORE – When it's possible to map and follow the consumer on just about every stage of the online customer journey, it seems really limited that creatives prefer to focus on just one message to sell, said Matt Harty, general manager of Accuen Asia-Pacific at Annalect Group during the Tech Talk stream at Spikes Asia 2013.
SPIKES ASIA 2013 - The industry seems to either regard social media as a miracle or dismiss it as a fad, and this results in a lack of creativity in social-media campaigns, Graham Kelly, Isobar's regional ECD, argued during his forum at Spikes Asia today.
SPIKES ASIA 2013 - Believe or not, not all brands have cottoned on to the need to target and cater to the internet's most influential women, and even those who are reaching out to these women may not be doing it right, according to Microsoft's head of insights for global accounts and agencies, Anita Caras.
SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.
HONG KONG - More than 700 delgates and 35 speakers converged on the Grand Hyatt on September 10 for the start of a two-day conference on all things social media. Co-organised by Social@Ogilvy and Branded Asia, Social Media Matters packed 26 sessions into a day that generated more than 41,000 online conversations.