ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).
NEW YORK - In a move the broadcast industry has long anticipated, Nielsen and Twitter have launched the Nielsen Twitter TV Rating for the US market.
ASIA-PACIFIC – While 37 per cent of marketers in Hong Kong and 46 per cent in Australia are using mobile to drive sales, most are only focused on sales that are either online or offline, not both, according to Experian.
TOKYO - John Merrifield, former regional creative at large for TBWA Asia-Pacific, has joined Google as chief creative officer for Asia-Pacific, based in Tokyo, Singapore and Sydney.
GLOBAL - Google has launched a new format for mobile ads designed to address the issue of accidental clicks by "fat fingers".
GLOBAL - Research agency Millward Brown's annual digital and media predictions by its global futures group highlights trends such as the mobile as remote, omnichannel marketing and social TV.
Christmas is a time of family, friends, well-wishing, mad shopping and for agencies to show off their digital chops. Here are three that have caught our attention.
Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.
GLOBAL – Branding and design technology agency Frog compiled a list of tech trends sourced from its employees around the world that it believes will impact the way we do business in 2013. Here, Campaign Asia-Pacific highlights the trends that will most impact marketing.
NEW ZEALAND - From weather broadcasts in Elvish to Middle-Earth stamps on passports, Whybin TBWA and Digital Arts Network have been busily turning the nation into Middle Earth for Tourism New Zealand.
KUALA LUMPUR - OMG has launched its branded content and sponsorship agency, Fuse, in Malaysia.
Gamification is starting to move from leading edge to the mass market, but to be effective it has to grow beyond the current spate of gamified apps, of which 80 per cent will fail by 2014, according to a recent report by Gartner.
AUSTRALIA - Aegis Media has launched a social-media unit, The Social Hatch, with the aim of creating a central hub around the discipline across Australia and New Zealand.
ASIA-PACIFIC – Travellers in the region are heavily reliant on social-media platforms when it comes to forming their leisure travel decisions—even moreso than respondents from North America or EMEA—according to a recent study by Text100 and Redshift Research.
GLOBAL – Bite Communications has merged with digital marketing agency Bourne to form a marketing services company that will be known simply as Bite.
GLOBAL - Starting next year, PHD planners will start work by logging into Source, a global operating system constructed using game mechanics designed to foster high-levels of collaboration.
MELBOURNE - The impossibly catchy "Dumbest Ways to Die" music video by McCann on behalf of Metro Melbourne has generated 15.3 million views, numerous covers and even a spoof website (not) offering cash for kidneys.
ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.
GLOBAL – Facebook’s changes to its EdgeRank algorithm have indeed resulted in 38 per cent lower reach, but a recent study by GroupM finds that the engagement rate for individual posts has increased by 96 per cent.