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Rod Strother on unifying Lenovo’s leap into social
Dec 20, 2012
Emily Tan

Rod Strother on unifying Lenovo’s leap into social

ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).

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Instagram’s terms of use may upset brands more than most users
Dec 19, 2012
Emily Tan

Instagram’s terms of use may upset brands more than most users

GLOBAL – Despite issuing an apology just hours after updating its terms of use, Instagram has found itself in full-scale social-media crisis, with one of its top brand-users, National Geographic, threatening to leave.

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Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide
Dec 19, 2012
Emily Tan

Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide

NEW YORK - In a move the broadcast industry has long anticipated, Nielsen and Twitter have launched the Nielsen Twitter TV Rating for the US market.

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Marketers failing to use mobile across sales channels: Experian
Dec 18, 2012
Emily Tan

Marketers failing to use mobile across sales channels: Experian

ASIA-PACIFIC – While 37 per cent of marketers in Hong Kong and 46 per cent in Australia are using mobile to drive sales, most are only focused on sales that are either online or offline, not both, according to Experian.

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John Merrifield joins Google to lead creative across Asia-Pacific
Dec 18, 2012
Emily Tan

John Merrifield joins Google to lead creative across Asia-Pacific

TOKYO - John Merrifield, former regional creative at large for TBWA Asia-Pacific, has joined Google as chief creative officer for Asia-Pacific, based in Tokyo, Singapore and Sydney.

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Google fights fat finger mobile ad clicks with new format
Dec 17, 2012
Emily Tan

Google fights fat finger mobile ad clicks with new format

GLOBAL - Google has launched a new format for mobile ads designed to address the issue of accidental clicks by "fat fingers".

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Digital and media predictions for 2013: Millward Brown
Dec 17, 2012
Emily Tan

Digital and media predictions for 2013: Millward Brown

GLOBAL - Research agency Millward Brown's annual digital and media predictions by its global futures group highlights trends such as the mobile as remote, omnichannel marketing and social TV.

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Agencies use Christmas to show off (just a little)
Dec 13, 2012
Emily Tan

Agencies use Christmas to show off (just a little)

Christmas is a time of family, friends, well-wishing, mad shopping and for agencies to show off their digital chops. Here are three that have caught our attention.

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Instagram will do just fine without Twitter
Dec 13, 2012
Emily Tan

Instagram will do just fine without Twitter

Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.

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2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition
Dec 12, 2012
Emily Tan

2013 tech trends: Invisible apps, smarter phone ecosystems, facial recognition

GLOBAL – Branding and design technology agency Frog compiled a list of tech trends sourced from its employees around the world that it believes will impact the way we do business in 2013. Here, Campaign Asia-Pacific highlights the trends that will most impact marketing.

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TBWA DAN turns New Zealand into Middle Earth for Tourism NZ
Dec 10, 2012
Emily Tan

TBWA DAN turns New Zealand into Middle Earth for Tourism NZ

NEW ZEALAND - From weather broadcasts in Elvish to Middle-Earth stamps on passports, Whybin TBWA and Digital Arts Network have been busily turning the nation into Middle Earth for Tourism New Zealand.

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Omnicom Media Group launches branded content agency Fuse in Malaysia
Dec 10, 2012
Emily Tan

Omnicom Media Group launches branded content agency Fuse in Malaysia

KUALA LUMPUR - OMG has launched its branded content and sponsorship agency, Fuse, in Malaysia.

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Getting gamification to succeed through better UX
Dec 6, 2012
Emily Tan

Getting gamification to succeed through better UX

Gamification is starting to move from leading edge to the mass market, but to be effective it has to grow beyond the current spate of gamified apps, of which 80 per cent will fail by 2014, according to a recent report by Gartner.

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Aegis Media Australia launches The Social Hatch
Nov 29, 2012
Emily Tan

Aegis Media Australia launches The Social Hatch

AUSTRALIA - Aegis Media has launched a social-media unit, The Social Hatch, with the aim of creating a central hub around the discipline across Australia and New Zealand.

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Asia-Pacific travellers rely on social media to choose: Text100
Nov 29, 2012
Emily Tan

Asia-Pacific travellers rely on social media to choose: Text100

ASIA-PACIFIC – Travellers in the region are heavily reliant on social-media platforms when it comes to forming their leisure travel decisions—even moreso than respondents from North America or EMEA—according to a recent study by Text100 and Redshift Research.

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Bite merges with Bourne, drops ‘Communications’
Nov 29, 2012
Emily Tan

Bite merges with Bourne, drops ‘Communications’

GLOBAL – Bite Communications has merged with digital marketing agency Bourne to form a marketing services company that will be known simply as Bite.

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PHD turns planning into a global multiplayer online game
Nov 29, 2012
Emily Tan

PHD turns planning into a global multiplayer online game

GLOBAL - Starting next year, PHD planners will start work by logging into Source, a global operating system constructed using game mechanics designed to foster high-levels of collaboration.

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Cute-macabre Melbourne Metro song is world's most viral video
Nov 22, 2012
Emily Tan

Cute-macabre Melbourne Metro song is world's most viral video

MELBOURNE - The impossibly catchy "Dumbest Ways to Die" music video by McCann on behalf of Metro Melbourne has generated 15.3 million views, numerous covers and even a spoof website (not) offering cash for kidneys.

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Asia’s marketers willing but not able to implement digital marketing: Adobe
Nov 22, 2012
Emily Tan

Asia’s marketers willing but not able to implement digital marketing: Adobe

ASIA-PACIFIC - While marketers in Asia-Pacific are optimistic and keen on digital marketing, most organisations lack the talent and right organisational alignment to act on these ambitions, according to a study by Adobe in partnership with the CMO Council.

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Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM
Nov 20, 2012
Emily Tan

Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM

GLOBAL – Facebook’s changes to its EdgeRank algorithm have indeed resulted in 38 per cent lower reach, but a recent study by GroupM finds that the engagement rate for individual posts has increased by 96 per cent.

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