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Google’s Neal Mohan on the future of display advertising
Dec 15, 2011
Emily Tan

Google’s Neal Mohan on the future of display advertising

Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.

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Grabbing attention with online ads: Mediamind
Dec 8, 2011
Emily Tan

Grabbing attention with online ads: Mediamind

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.

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Making Facebook marketing work
Dec 2, 2011
Emily Tan

Making Facebook marketing work

GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.

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CASE STUDY: How Rexona broke the relevance barrier in China
Nov 30, 2011
Emily Tan

CASE STUDY: How Rexona broke the relevance barrier in China

When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.

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Goodbye netbook, hello ultrabook
Nov 28, 2011
Emily Tan

Goodbye netbook, hello ultrabook

GLOBAL - With tablets severely impacting netbook sales and dominating the PC market as a whole, (non-Apple) PC manufacturers are turning to another Apple-inspired idea, the ultrabook.

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FT, WSJ Asia embrace digital channels
Nov 25, 2011
Emily Tan

FT, WSJ Asia embrace digital channels

HONG KONG - Wall Street Journal Asia (WSJ Asia ) and the Financial Times are continuing their roll-out of mobile web apps and social media platforms to reach new and existing readers across Asia.

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Customer care isn’t keeping up with the cloud consumer
Nov 24, 2011
Emily Tan

Customer care isn’t keeping up with the cloud consumer

HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.

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Will the rumoured Facebook phone, “Buffy”, succeed?
Nov 24, 2011
Emily Tan

Will the rumoured Facebook phone, “Buffy”, succeed?

GLOBAL – While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed "Buffy", be a success?

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BA rolls out online and print campaign across Asia
Nov 18, 2011
Emily Tan

BA rolls out online and print campaign across Asia

HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore, Japan, India and Hong Kong.

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Rule #1: Don’t delete negative comments
Nov 17, 2011
Emily Tan

Rule #1: Don’t delete negative comments

With social media the buzz word of marketing for the past few years, you’d think brands and agencies would have strategies in place for dealing with both the positive and the negative side of consumer interaction. But recent events suggest some social media marketers may need a refresher in the basics.

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Proximity and Goodstein and Partners shine at DMAs
Nov 10, 2011
Emily Tan, Jolene Otremba

Proximity and Goodstein and Partners shine at DMAs

BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.

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Samsung overtakes Apple in 3rd quarter smartphone shipments
Nov 7, 2011
Emily Tan

Samsung overtakes Apple in 3rd quarter smartphone shipments

GLOBAL - Samsung has overtaken Apple as the world's leader in smartphone shipments, shipping over 23 million units between July and September this year, according to market research firm IDC.

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Groupon IPO valued at $13bn, group buying here to stay?
Nov 4, 2011
Emily Tan

Groupon IPO valued at $13bn, group buying here to stay?

GLOBAL – Love it or hate it, group buying as a sales and marketing strategy seems to be here for good with its largest proponent, Groupon, pricing its IPO later today at $20 a share, giving the company a market value of $13 billion.

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ad:tech Japan: Moving past mobile and on to social
Nov 3, 2011
Emily Tan

ad:tech Japan: Moving past mobile and on to social

TOKYO - During the three days of ad:tech, held 26-28 October, social media marketing dominated the conversation, with mobile marketing deemed "old news". Campaign spoke to Adrian Roche, digital communications, strategy and marketing consultant based in Japan.

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Digital Bulletin moves to Thursdays, from next week
Nov 3, 2011
Emily Tan

Digital Bulletin moves to Thursdays, from next week

HONG KONG - Starting next week, Campaign Asia-Pacific's Digital Bulletin will be published on Thursday evenings instead of Friday.

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Yahoo to acquire ad targeter Interclick for $270 million
Nov 3, 2011
Emily Tan

Yahoo to acquire ad targeter Interclick for $270 million

NEW YORK - Yahoo has announced a definitive agreement to acquire Interclick for its data targeted solutions, optimisation and premium inventory supply. The transaction has an estimated total value of $270 million, and is expected to close early 2012.

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GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence
Oct 31, 2011
Emily Tan

GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence

SHANGHAI – The main theme running through Group M’s Digital+ conference on Friday (28 October), was if China had the ability to converge and synergise campaigns across online and offline platforms.

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We Are Social launches Asian office in Singapore
Oct 27, 2011
Emily Tan

We Are Social launches Asian office in Singapore

SINGAPORE – London-based social media agency We Are Social has launched an Asian regional office, based out of Singapore. The new office will handle initial projects for Siemens and Cambodia luxury resort Song Saa Private Island.

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Over 80 per cent of Asia's top companies using social media
Oct 26, 2011
Emily Tan

Over 80 per cent of Asia's top companies using social media

SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller.

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CMOs unprepared to handle digital data explosion: IBM Global CMO Study
Oct 11, 2011
Emily Tan

CMOs unprepared to handle digital data explosion: IBM Global CMO Study

GLOBAL - While most of the world's top marketing executives acknowledge a critical shift in the way they engage with their customers, many question their organisations' ability to manage the change, a study by IBM has found.

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