Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.
Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.
GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.
GLOBAL - With tablets severely impacting netbook sales and dominating the PC market as a whole, (non-Apple) PC manufacturers are turning to another Apple-inspired idea, the ultrabook.
HONG KONG - Wall Street Journal Asia (WSJ Asia ) and the Financial Times are continuing their roll-out of mobile web apps and social media platforms to reach new and existing readers across Asia.
HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.
GLOBAL – While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed "Buffy", be a success?
HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore, Japan, India and Hong Kong.
With social media the buzz word of marketing for the past few years, you’d think brands and agencies would have strategies in place for dealing with both the positive and the negative side of consumer interaction. But recent events suggest some social media marketers may need a refresher in the basics.
BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.
GLOBAL - Samsung has overtaken Apple as the world's leader in smartphone shipments, shipping over 23 million units between July and September this year, according to market research firm IDC.
GLOBAL – Love it or hate it, group buying as a sales and marketing strategy seems to be here for good with its largest proponent, Groupon, pricing its IPO later today at $20 a share, giving the company a market value of $13 billion.
TOKYO - During the three days of ad:tech, held 26-28 October, social media marketing dominated the conversation, with mobile marketing deemed "old news". Campaign spoke to Adrian Roche, digital communications, strategy and marketing consultant based in Japan.
HONG KONG - Starting next week, Campaign Asia-Pacific's Digital Bulletin will be published on Thursday evenings instead of Friday.
NEW YORK - Yahoo has announced a definitive agreement to acquire Interclick for its data targeted solutions, optimisation and premium inventory supply. The transaction has an estimated total value of $270 million, and is expected to close early 2012.
SHANGHAI – The main theme running through Group M’s Digital+ conference on Friday (28 October), was if China had the ability to converge and synergise campaigns across online and offline platforms.
SINGAPORE – London-based social media agency We Are Social has launched an Asian regional office, based out of Singapore. The new office will handle initial projects for Siemens and Cambodia luxury resort Song Saa Private Island.
SINGAPORE - Over 80 percent of 120 companies listed on The Wall Street Journal's Asia 200 Index are present on social media, compared with 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller.
GLOBAL - While most of the world's top marketing executives acknowledge a critical shift in the way they engage with their customers, many question their organisations' ability to manage the change, a study by IBM has found.