A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.
"If you want to talk about business models, you need to understand something about business!"
Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.
The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.
Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.
Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.
Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.
The updated Spectacles incorporate some of the most requested features—water resistance, improved microphones and photo mode.
These results were in tandem with growth in Twitter's daily-active-users (DAUs), which grew 10% year-on-year.
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.
"Our mission to build a more informed world is inherently tied to the reporting of journalists and news organisations."