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All about Apple's Safari Reader
Jul 7, 2010
David Tiltman

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

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All about Apple's Safari Reader
Jul 7, 2010
David Tiltman

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

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All about Apple's Safari Reader
Jul 7, 2010
David Tiltman

All about Apple's Safari Reader

Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows consumers to fade out the ads around an article on a website.

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Can Apple make mobile ads work?
Jun 21, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Can Apple make mobile ads work?
Jun 21, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Can Apple make mobile ads work?
Jun 18, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Music's comeback mobilises brands
Jun 16, 2010
David Tiltman

Music's comeback mobilises brands

With the music industry finally embracing the online space, brands are learning to build relationships through entertainment.

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Is digital outdoor living up to the hype?
Jun 16, 2010
David Tiltman

Is digital outdoor living up to the hype?

Spend, screens and innovation are rising, but a lack of solid measurement remains a pressing concern.

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All about YouTube at five
Jun 10, 2010
David Tiltman

All about YouTube at five

Happy birthday YouTube! The world's leading online video site turned five last year. As its user base rockets in Asia, we wonder how can the online video site grow old gracefully?

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All about social media experts
May 13, 2010
David Tiltman

All about social media experts

McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.

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All about growing automation and the rise of ad exchanges
Apr 27, 2010
David Tiltman

All about growing automation and the rise of ad exchanges

Buying digital display ads is becoming an increasingly complex process. Growing automation has led to the rise of ad exchanges, so-called 'real-time bidding' (RTB) and a host of other services. What do Asia's marketers and agencies need to know?

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All about online privacy & the Google Buzz saga
Mar 16, 2010
David Tiltman

All about online privacy & the Google Buzz saga

The backlash Google faced when it launched its Buzz social product highlights the issues online media owners face when it comes to privacy. As media becomes more 'social', the amount of personal data media owners store is growing.

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Beckoning Asia's digital community
Mar 15, 2010
David Tiltman

Beckoning Asia's digital community

Inconsistency and regulation present a challenge, but Vietnam is an attractive prospect for experimentation and opportunities are there for marketers who make time to engage.

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Social networking is expanding its reach into the 35+ market and beyond
Mar 4, 2010
David Tiltman

Social networking is expanding its reach into the 35+ market and beyond

Social networks were once the domain of the young and tech-savvy. Not anymore, as Facebook reports a huge growth in older users last year.

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Live coverage deal between IPL & YouTube gives TV sport a wake-up call
Feb 18, 2010
David Tiltman

Live coverage deal between IPL & YouTube gives TV sport a wake-up call

As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.

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Google vs Apple: The fight for Asia's mobile ad sector
Jan 28, 2010
David Tiltman

Google vs Apple: The fight for Asia's mobile ad sector

CHINA - Google and Apple seek global supremacy, but who is best placed to cater for Asia?

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Asia's top digital brands: Embracing social channels
Dec 31, 2009
David Tiltman

Asia's top digital brands: Embracing social channels

Brands need to embrace social channels more fully if they are to raise trust levels.

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Isobar plans China production hub, promotes Lin
Mar 6, 2009
David Tiltman

Isobar plans China production hub, promotes Lin

SHANGHAI - Isobar is to set up a production hub in China as it looks to capitalise on the emerging trend for clients to offshore digital production into low-cost markets.

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OMG hires regional director for digital
Dec 11, 2008
David Tiltman

OMG hires regional director for digital

ASIA-PACIFIC - Omnicom Media Group (OMG) has appointed a regional digital head as it looks to bolster its interactive operations.

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Nike scoops Digital Brand of the Year award
Nov 21, 2008
David Tiltman

Nike scoops Digital Brand of the Year award

HONG KONG - Nike has been named as the Digital Brand of the Year ahead of next week's Digital Media Awards.

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